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Papers On Marketing & Consumer Behavior
Page 37 of 192

Consumer Behavior / Article Review
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A 5 page review of an article on consumer behavior that shows how the author achieved her purpose. The writer focuses on the elements of fact and presentation. Bibliography lists a single source.
Filename: Cnconsum.wps

Consumer Behavior / Women
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A 5 page proposal for a study on the buying habits and attitudes of women. The proposal includes an overview, three hypotheses, a brief review of the literature, conclusion and implications of the study. Research findings are contrary to popular beliefs about women when it comes to purchasing clothes. Bibliography lists 4 sources.
Filename: Conswomn.wps

Consumer Behavior and Analysis; Greetings Cards
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This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.
Filename: TEgreetmark.rtf

CONSUMER BEHAVIOR AND MARKETING
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This 23-page paper focuses on discussions of consumer behavior as it pertains to crafting marketing strategy. Bibliography lists 4 sources.
Filename: MTconbetwo.rtf

Consumer Behavior in Regard to Hollywood Celebrities
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An 8 page overview of the considerations which go into a marketing strategy targeting Hollywood celebrities. Points out that while the most obvious difference in Hollywood celebrities and the general populace revolves around economic, other key factors are at play as well in determining their consumer behavior which are essentially the same for American’s in general. In part these factors include geographic location, age, sex, and even culture. Bibliography lists 8 sources.
Filename: PPceleb.wps

Consumer Behavior/Religion
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A 6 page research paper that investigates the connection between religious affiliation and religion. The writer proposes a form for a brief study of consumer behavior among five different religious subcultures and then discusses how marketing efforts might differ between groups. Bibliography lists 2 sources.
Filename: khconrel.rtf

Consumer Behavior: Disney World
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An 8 page paper which provides a consumer behavior analysis of customers at Disney World. Information is also provided which illustrates some of their marketing approaches, as well as new developments, which has always proven successful for Disney. Bibliography lists 8 sources.
Filename: RAdisneyw.wps

Consumer Behavior: Income Social Class and Economic Behavior
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This is an 8 page paper discussing income social class on economic and consumer behavior. In many of the theories of consumer behavior the level of income and social class seem to play a part in economic behavior and spending. Many theorists have historically believed that economic behavior was largely based on individual tastes which were unaffected by social interactions or economic class. Recently however, researchers have found that while some trends are consistent throughout classes regarding economic behavior such as over-spending and under saving in an attempt to gain status materials similar to that of the higher class, other spending behaviors differ depending on economic class, such as food consumption behavior and percentage of dispensable income spent on leisure activities. Bibliography lists 10 sources.
Filename: TJincom1.rtf

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