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Papers On Marketing & Consumer Behavior
Page 38 of 192

Consumer Behavior: Sports Marketing
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8 pages. This sports marketing project includes a description of the behavior and history of marketing to sports enthusiasts, suggestions for the application of these findings and a summary or overview of the history. The company that is analyzed is that of Hillerich & Bradsby, makers of the world-famous Louisville Slugger bat. Bibliography lists 10 sources.
Filename: JGAsfans.rtf

Consumer buying behaviour
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A five page paper which looks at the factors which influence consumer buying behaviour and the way in which marketing strategies are formulated to take these influences into account. Bibliography lists 5 sources.
Filename: JLconsbuy.rtf

Consumer Choice; The Decision Making Process
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This 3 page paper looks at the ways in which consumers make purchase choices. Despite the different categories the marketers have devised there appear to be only two main decision making processes; category-based evaluation or piecemeal processing. This paper explains these two processes, and gives examples of how this works in practice. The bibliography cites 2 sources.
Filename: TEconbeh.wps

Consumer Credit Scoring: Behavior Scoring and Its Application
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This 12 page paper provides an overview of the use of consumer credit scoring and its application. For decades, credit companies have determined what products they will provide for their customers and who qualifies for their products based on a consumer credit scoring system, which essentially based on a behavior scoring that incorporates a view of both spending and payments. This paper outlines this premise. Bibliography lists 13 sources.
Filename: MHConsuC.rtf

CONSUMER DECISION-MAKING AND MARKETING
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This 7-page paper focuses on the consumer decision-making process and outcome as it pertains to a fictitious brand of ice cream.
Filename: MTconsdeci.rtf

Consumer Decisions Making Process; Research into the Role of Competitive Advantage
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This 5 page paper suggests twenty different potential research questions that suggestion areas to examine concerning competitive advantage and customer processes. The paper then looks at some of the literature concerning relevant models and consider souses of information that may be used to undertaken the research. The bibliography cites 11 sources.
Filename: TEmarreas.rtf

Consumer Electronics Stores Analysis
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A 9 page paper. The question is the impact of the Internet on consumer electronics stores. To discuss the topic, the essay discusses what was happening in 1994 and 1995 in this retail sector, the challenges, the substitutes and the threats to small electronics stores. The essay then discusses the most recent holiday data regarding market share of electronics stores as compared to other stores, such as apparel. The approach of multi-channel distribution is discussed. Bibliography lists 7 sources.
Filename: PGcnel.rtf

Consumer Marketing Essays
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7 pages worth of short answers relevant to Consumer Marketing. Keywords and concepts discussed include : consumer attitudes, brand equity, the cognitive, affective, and conative components, "selling to children," joint-decision-making, and social classes. No Bibliography.
Filename: Csmrmktg.wps

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