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Papers On Marketing & Consumer Behavior
Page 42 of 192

Creating Loyalty in Airline Customers
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Creating loyalty in a customer base can create a great deal of value of an airline. This 8 p page paper looks at how marketing departments can create and use loyalty schemes to increase sales from both existing passengers and use them to attract new customers. The paper looks at a number of examples including British Airways, Delta and Virgin Atlantic. The bibliography cites 7 sources.
Filename: TEairloyal.rtf

Creativity in Advertising
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Creativity in advertising sells more products. While some might believe this leads to ambiguity in the message being conveyed, the truth is that it takes a special hook to get people to pay attention to advertisements. This paper will focus on some of the ways creative advertising gets our attention. Bibliography lists 5 sources.
Filename: JAadvcrt.rtf

Critical Evaluation/Customer Satisfaction w/Cigarettes
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A 7 page research paper that explores the topic of customer satisfaction and the tobacco industry. Bibliography lists 20 sources.
Filename: khcigs.wps

Critical Thinking and Decision Making in Paradise
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This 6 page paper discusses what a hypothetical company might do to increase its presence and solve some of the other problems of an island nation. The paper suggests ways to use critical thinking and decision making in this process. Bibliography lists 4 sources.
Filename: HVBusDcn.rtf

CRM and the Wine Industry
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A 6 page paper primarily focusing on relationship marketing and then relating that to the global wine industry with emphasis on New World winemakers, including those in Australia. Internationally, sales of premium wines are increasing while sales of jug wines have plummeted. This constitutes favorable change for producers of premium wines, but only if these producers make the most effective use of the changes currently underway. Integrating CRM practices that focus on consumers rather than IT holds promise for these producers. Bibliography lists 10 sources.
Filename: KSmktgWineInd.rtf

CRM, ETHICS AND SOCIAL ISSUES
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This 3-page paper examines some ethical issues pertaining to customer relationship management. Bibliography lists 3 sources.
Filename: MTcrmethic.rtf

Cross Cultural Management and Marketing
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An 8 page paper evaluating a statement that all attempts to explain other cultures still are made in terms of one that is not of that culture. In so doing, the very effort to explain the culture can be in error. It is necessary to know the differences in these populations for advertising purposes for advertising to be truly effective. Other aspects of marketing involve the need for still greater awareness of cultural differences of perception and reception of marketing messages. The inability of departing from the evaluation statement supports it. Bibliography lists 7 sources.
Filename: KSmktgCompMgmt.rtf

Cruising to Puerto Rico
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A 6 page paper containing slide contents and speaker notes for a 12-slide PowerPoint presentation promoting the addition of weekend cruises between Puerto Rico and the British Virgin Islands. The presentation has many pictures from Puerto Rico. Bibliography lists 4 sources.
Filename: KStravPuRicoPPT.rtf

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