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Papers On Marketing & Consumer Behavior
Page 45 of 192

Customer Satisfaction/Profitability v. Production & Quality
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A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/service quality. This relationship reveals why customer satisfaction has taken center-stage in the new economic paradigm. No longer is customer satisfaction a cursory consideration to profitability. Customer satisfaction, in many ways, is profitability. Bibliography lists 10 sources.
Filename: khcussat.rtf

Customer Satisfaction: Airlines
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A 10 page paper that investigates customer satisfaction as related to airlines. Formal complaints to the Department of Transportation have increased so much that both this agency and Congress are considering additional laws and regulations to protect the passenger. The essay discusses customer dissatisfaction and provides possible reasons for the lack of response from airlines. One airline, however, continuously receives high ratings. The reasons for this are discussed. Airline rankings are included as are examples. 1 table is included. Bibliography lists 8 sources.
Filename: PGair3.msw

Customer Service
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A 3 page essay in which the writer/tutor relates personal experience that involved poor customer service. Then, the writer discusses what the company involved can do to improve its customer service and offers further observations. Bibliography lists 1 source.
Filename: khcusser.rtf

CUSTOMER SERVICE INDICATIONS IN A SERVICE-ORIENTED BUSINESS
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This 6-page paper focuses on service marketing concepts. The example used is the launch of a beauty salon. Bibliography lists 5 sources.
Filename: MTsalaserv.rtf

Customer Service Scripts
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A 4 page paper discussing the need for superlative service for customers, whether those customers are internal or external. The paper provides a discussion and a script for one external and one internal customer. Bibliography lists 4 sources.
Filename: KSmktgIntCust.rtf

Customer Services in Different Industries
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This 7 page paper looks at the way in which customer services requirements vary between different industries and product types. Using the examples of a refrigeration company making single units to order, a lawnmower manufacturer with a range of twenty products and a mass manufacturer of food products the paper discusses the different customer service requirements before identifying suitable distribution strategies for each example. The bibliography cites nine sources.
Filename: TEcustind.rtf

Customer Survey: “Library Without Walls”
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A 6 page proposal for a study designed to gain insight into customers’ views of the digital options available to them and the degree to which they use those options. The public library long has been a site offering Internet access to those who do not have other means of access available to them. Diminishing that role of the public library may affect the degree to which the library serves the local area. The paper includes a 12-item customer survey. Bibliography lists 5 sources.
Filename: KSlibCustSurv.rtf

Customer Value
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This 7 page paper looks at how a company can enhance its operations by considering what customers value and using this data to maximise resources. The paper considers aspects such as competitive advantage and how it may be obtained, the use of market data and positioning of products or services and measuring customer satisfaction. The bibliography cites 1 sources.
Filename: TEcustval.rtf

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