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Papers On Marketing & Consumer Behavior
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Dell Computer Corporation - Getting Products To Market
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An 8 page paper. Dell has taken the lead in terms of market share in both the U.S. and the world. One of the factors involved in this success is their attention to customer service. Another is getting new products to market quickly. This paper discusses the issue of time to market. Bibliography lists 8 sources.
Filename: PGdellmark.rtf

DELL INC. - A MARKETING ANALYSIS
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This 6-page paper provides an overview of Dell Inc., as well as a SWOT analysis of the company and its competitors. Bibliography lists 6 sources.
Filename: MTdellswot.rtf

Dell's E-Commerce Strategy
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This 6 page paper provides an overview of Dell's E-Commerce strategy which focuses on technology, marketing, branding and customer service. Dell's success since 1999 is highlighted. Bibliography lists 10 sources.
Filename: SA307Del.rtf

Demographic Characteristics of Zip Code 60614
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A 5 page paper consisting of speaker notes and Excel® charts used in an available PowerPoint® presentation. The presentation examines the demographics of Chicago's 60614 zip code, where 78% of the population has at least a 4-year college degree and median family income is nearly $132,000. The presentation and paper identify an MBA degree as being the most readily accepted within this zip code, and identifies five types of businesses that could be expected to do well in a strip mall within the zip code. Bibliography lists 4 sources.
Filename: KSmktgDemo60614.rtf

Denver looking For Workers
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(3 pp). Overall Colorado's rate of unemployment as of August of this year (2000) was 2.7 percent; the corresponding figure for Denver over the same time period was 2.3 percent. With employers along Denver's Front Range mountains scrambling to fill job vacancies, senior citizens, teenagers and people previously considered unemployable have become sought-after commodities. Virtually everyone who wants a job has one: Colorado's unemployment rate was 2.3 percent in June, the second-lowest in the country. The jobless rate rose to 2.7 percent in July, but remains at historically low levels. Bibliography lists 4 sources.
Filename: BBdnvemR.doc

Designing a Marketing Audit
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A 6 page paper designing an extensive marketing audit for an existing company. The audit includes items such as market research; best-customer profile; review of marketing materials; examination of product pricing structure; and review of distribution channels, among other investigations. Overall, this extensive marketing audit will provide benchmark information for future audits. The initial effort will require nearly six months to complete, but it will lay a foundation for future audits that will require much less time and labor. Bibliography lists 4 sources.
Filename: KSmktgAudit.rtf

Designing A Pop-Up Ad For Dell Computer
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In this 12 page paper, the writer was asked to focus on Dell using a pop-up ad on the Internet. The writer begins by describing the intrusiveness of pop-up ads. This theme carries through the paper. The essay includes the objectives of the ad, expected results, costs of Internet advertising, where to place the ad, checking results and adjusting the ad and several other issues. Bibliography lists 7 sources.
Filename: PGdlppup.rtf

Designing an Advertisement
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This 10 page paper looks at how a advertising message can be converted into an advertisement. Using Absolut Vodka as an example, the paper designs a full television advertisement and then shows how this is designed to maximise impact in terms advertising theory. The bibliography cites 10 sources.
Filename: TEaddesign.rtf


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