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Papers On Marketing & Consumer Behavior
Page 49 of 192

Designing Market Research
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This 4 page paper answers two marketing questions. The first considers which types of market research may be best for estimating the demand for a magazine targeted at healthcare professionals. The second considers the development of a new product and how this may be researched and the potential problems, such as loss of competitive advantage and accessing the decision makers.
Filename: TEdesmkr.rtf

Developing A New Branding Strategy for A Fashion Firm
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This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.
Filename: TEfashbrand.rtf

Developing a New Product Line for a Supermarket
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This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
Filename: TEasdanp.rtf

Developing a New Synthetic Motor Oil
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A 12 page “consultant’s report” to an oil company concerning developing a new synthetic motor oil. Synthetic motor oils have several advantages over conventional motor oils in terms of performance and longevity. Greater stability at high temperatures over time and enhanced starting ability in very cold weather are two of the advantages that synthetic motor oils offer consumers. Any company seeking to develop and market another synthetic motor oil likely should focus on the technical aspects of the product. The purpose here is to outline a plan and rationale for developing and marketing a new, high-performance synthetic motor oil. Bibliography lists 8 sources.
Filename: KSmktgMotOil.rtf

Developing an Integrated Marketing Campaign for Privatization
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This 5 page paper considers the importance of developing an integrated marketing and communication campaign when undertaking a privatisation of a utility in a developing country, and how similar campaigns have been achieved. The bibliography cites 5 sources.
Filename: TEprivma.rtf

Devising a New Budget
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An 8 page paper devising a new budget for the dietary department at Arbor Hospital. The budget proposes raises for staff, equipment upgrades, reimbursement for patient meals and the introduction of national-chain kiosks in the hospital cafeteria. The paper considers outsourcing the food service function but rejects it for at least the next fiscal year. Includes 2 tables. Bibliography lists 3 sources.
Filename: KSmgmtBudHosp.rtf

Differences in Consumer and Business Marketing and Sales
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This 14 page paper considers how marketing to consumer and business markets have commonalities and differences. Understanding the different target markets can aid in the allocation of marketing resources and the design of marketing campaigns. The paper includes consideration of the different segmentation methods, the purchase decision-making processes, buying stage models and practical differences that need to be understood by a marketer such as transaction based models and relationship building. The bibliography cites 16 sources.
Filename: TEbusmark.rtf

Digital Marketing And The Restaurant Industry
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5 pages in length. Inasmuch as cyberspace represents the new frontier, commerce must converge with this ever-growing technology as a means by which to fortify its marketing ability. The notion of a digital market – a network of small enterprises – within the restaurant industry clearly indicates the need for considerable expansion in order for the industry to maintain an equal presence. Bibliography lists 6 sources.
Filename: TLCmecon.wps

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