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Papers On Marketing & Consumer Behavior
Page 52 of 192

Does Branding Limit Consumer Choice?
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This 5 page paper considers the limitations on control and choice that are placed on consumers as a result of aggressive branding. The bibliography cites 3 sources.
Filename: TEbrandc.rtf

Does Sex Sell Music
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This 19 page paper begins with a general introduction of the use of sex in advertising, per se. The author then reports the way sex has been used in the music industry, including some of today's rappers moving into making porn movies. Britney Spears and others are used as examples of performers who began with an image of wholesomeness and transitioned into a very different image. Examples from Russia and Japan demonstrate that using sex to sell music is not and American phenomenon. Does sex really sell music? The jury is out. Consider the fact that while sales in the industry dropped by 3 percent in one year, sales in the Christian and gospel arena rose by over 13 percent in that same year. The author presents a discussion that includes comments from those who believe sex sells, e.g., even a classical label used sex to sell one artist's classical music, and those who believe it is not working at all. Bibliography lists 17 sources.
Filename: PGsxmsc.rtf

DOS EQUIS AND THE U.S. IMPORTED BEER MARKET
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This 14-page paper provides an overview and commentary on the imported beer market in the U.S. and where Mexican-based beer Dos Equis fits into it. Bibliography lists 7 sources.
Filename: MTdosequ.rtf

DVD Players And Buyer Behavior
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The wave of the future is often seen as a typhoon of advertising and marketing. This hasn't been true for the DVD player - as yet. This 6 page paper provides a tutorial that argues that the popularity of the DVD is increasing but price and comparable functions are very limiting. Bibliography lists 4 sources.
Filename: KTbybdvd.wps

DVD; Format and Functionality - Potential Uses in Sales Presentation Environments
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This 40 page paper looks at the technology of DVD, explains what it is, how it works, the different choices of functionality that are available and how it compares the digital technology compares to both analogue and other digital forms of technology. The writer then continues with a consideration of how this technology may be utilized to enhance a sales presentation in many different ways. This comprehensive consideration looks at DVD used for individual sales scenarios as well as large group situations, including a consideration of integration with GDSS. The bibliography cites 45 sources.
Filename: TEdvduse.rtf

Dyadic Exchange and Consumer Behavior
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This 5 page report discusses the communication exchange of one-on-one that is referred to as “dyadic” and how it relates to consumer behavior and marketing. What friends tell friends about any particular item or service results in an impact on the support and objectivity of those providing the product or service. Marketing departments, advertising agencies, and public relations practitioners all want to know how dyadic exchange occurs so that they can take full advantage of what they know to be an effective channel of communication. Bibliography lists 4 sources.
Filename: BWdyadic.rtf

Dyson Appliance Company In The UK
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This 16 page paper explores the Dyson Appliance company located in the United Kingdom. James Dyson has been inventing things since 1970. This paper reports his early inventions and then focuses on his innovative cyclone, bagless vacuum cleaner, which he first launched in Japan in 1983. It would take years for him to obtain the funding to introduce the new vacuum cleaner in the UK but Dyson has the dominant market share over very worthy and well-known competitors. This paper includes the legal problems Dyson had with Hoover for infringing on his patent. It also discusses Dyson's most recent inventions, the company's unconventional marketing strategy, how the company gains a competitive advantage through differentiation, how competitors reacted, and the what the future holds for Dyson. Bibliography lists 15 sources.
Filename: PGdyson.rtf

E Commerce vs Traditional Marketing in the UAE
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A 5 page paper listing the characteristics of traditional and electronic marketing. The paper reviews Porter’s views of the similarities and differences between traditional and electronic marketing, then applies the lessons to the UAE. Bibliography lists 6 sources.
Filename: KSeComUAE.rtf

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