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Papers On Marketing & Consumer Behavior
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E-Business Preplanning
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A 5 page paper identifying some of the questions that a would-be e-business should ask and answer before jumping headlong into e-commerce. Preparing a marketing plan for e-business involves more than only listing how the business will go about marketing its goods and services in the electronic environment. Just as the organizational structure is outlined and discussed in the marketing plan for traditional business, so does the marketing plan for e-business require attention to items specific to the electronic environment. Prior to devising a marketing plan for e-business, it is necessary to identify and answer several questions. The purpose here is to review those questions. Bibliography lists 4 sources.
Filename: KSebizPreMktPl.rtf

E-Commerce - An Analysis
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A 28 page paper that provides a comprehensive analysis of the e-commerce industry beginning with definitions of e-commerce, e-business and an explanation of the different categories, e.g., B2B, B2C, C2C. The writer reports the most recent data regarding e-commerce transactions. The writer also discuses the trends driving e-commerce, strategies used by some of the dot.coms that survived the implosion, technology brick-and-mortar companies use to reduce costs and improve performance, how traditional companies are using e-commerce, the importance of using electronic alternatives for supply chains, and the need to retain customers and suggestions for doing so. The paper ends with a SWOT analysis of e-commerce. Examples are included in the text. Statistical data included. Bibliography lists 23 sources.
Filename: PGecmrc3.rtf

E-Commerce And The Entertainment Industry
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A 4 page paper. Only books, music, videos and movie tickets are discussed in this paper. The paper discusses the impact of e-commerce on these items. The writer begins by commenting on the success of Amazon.com. Statistical data reported include the percentage of consumers who make purchases Online, the percentage who purchase books, CDs, videos and movie tickets. The writer comments on the reasons consumers are turning to the Internet to make these purchases. Data included. Bibliography lists 9 sources.
Filename: PGentnt.rtf

E-Commerce Business Models
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A 5 page paper discussing the brokerage, infomediary, merchant and manufacturer (direct) models of e-commerce and supplying examples of each. Those examples, respectively, are Priceline.com, Coolsavings.com, Amazon.com and Dell Computer. Each has developed what has come to be a specific online business model that others try to emulate. Bibliography lists 4 sources.
Filename: KSmktgEcomBizMod.rtf

E-Commerce for SME’s
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This 4 Page paper considers the advantages and disadvantages that are presented with the advent of the internet and e-commerce specifically for the small and medium sized enterprise (SME). The paper outlines both the advantages and disadvantages and considers viable solutions. The bibliography cites 5 sources.
Filename: TEsmeadv.rtf

E-Commerce Marketing Plan
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A 10 page paper. No one can doubt that e-commerce is here to stay; it grows exponentially each year. Companies, whether product or service, that do not have an Internet presence will lose business to those companies that do have an Internet presence. This paper presents a marketing plan for a chiropractic consortium. Topics include: description of the business; competition; e-commerce; designing a web page; and salesmanship on the web. Bibliography lists 13 sources.
Filename: PGchir2.msw

E-commerce Order Management
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A 5 page paper discussing external customer service and payment options available to online merchants. The variety of services available translates to a wide range of choices being available to online merchants, allowing them to operate their businesses exactly as they choose. The cost of these services generally will be far less than any in-house effort to provide the same, bringing cost benefits for both merchants and their customers. Bibliography lists 6 sources.
Filename: KSebizOrders.rtf

E-Commerce: Why Dot-Coms Failed
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A 6 page paper. Dot-com businesses have been filing bankruptcy by the hundreds in the last two years. Why? That is the question this paper explores. Data regarding the numbers of failures are presented as are the reasons as reported by annalists. Bibliography lists 8 sources.
Filename: PGdotcom.wps


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