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Papers On Marketing & Consumer Behavior
Page 54 of 192

E-commerce; The Case of Iceland Air and British Airways
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This 8 page paper is written in two parts. The first part looks at the web sites for Iceland Air and British Airways and assesses them for cultural sensitivity and ease of navigation. The second part of the paper performs a PEST analysis, looking at the political, economic, social and technological influences on airlines with specific reference to their use of e-commerce and the internet. The bibliography cites 5 sources.
Filename: TEicelandair.rtf

E-Marketing Cosmetic Dental Services
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A 5 page paper reviewing and comparing the websites of two restorative dentists, one located in British Columbia, the other located high above New York City’s Central Park. Both sites offer limited information about the services offered and what the patient can expect; neither offers anymore contact information than a phone number and an email address. As yet, neither is taking advantage of their sites to provide patient services such as streamlining the appointment process. The paper includes a SWOTT (strengths, weaknesses, opportunities, threats and trends) analysis. Bibliography lists 5 sources.
Filename: KSeCommDentists.rtf

E-Nike: Nike’s Internet Initiative and Online Marketing
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This 6 page report discusses the corporate giant Nike. Nike, the goddess of victory, is also the goddess of athletic shoes. The report focuses on Nike’s Internet-based efforts and its unique way of offering its products online. Bibliography lists 8 sources.
Filename: BWenike.rtf

E-STRATEGIES FOR PREHISTORIC COMPUTERS
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This 3-page paper provides an overview of e-marketing strategies for fictional company Prehistoric Computers. Bibliography lists 5 sources.
Filename: MTestrph.rtf

Eastman Kodak Company: Funtime Film/Case Analysis
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This is a 4 page paper which is a case analysis of the marketing strategy of Eastman Kodak Company for Funtime Film in 1994. The bibliography has 4 sources.
Filename: JHEast.rtf

EBAY AND THE COMPETITION: AN ANALYSIS
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This 23-page paper examines eBay and its competitors including Amazon.com, Google and Yahoo! Discussions include comparisons and differences between eBay and the competition, and which companies are likely to be the major players in the future. Bibliography lists 6 sources.
Filename: MTebayco.rtf

Ebay as a Successful E-Business
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This 4 page paper examines Ebay as an e-commerce website. Positive and negative features of the site is relayed. Bibliography lists 5 sources.
Filename: SA637Ebay.rtf

Economics: Market Conditions
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5 pages in length. Product differentiation is an important structural dimension of a market. The firm in monopolistic competition will try to differentiate its product because this shifts its demand curve to the right and makes it more inelastic by developing consumer loyalty. This paper also explains monopolies, oligopolies, pricing and product differentiation, as well as containing graphs of market conditions.
Filename: JGAmkcon.wps

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