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Papers On Marketing & Consumer Behavior
Page 55 of 192

eCRM, IMPLEMENTATION AND CULTURALIZATION
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This 11-page paper focuses on the concept of Electronic Customer Relationship Management, and the ability to set up such systems in the U.S., the UK and France. Topics discussed in this paper include the concept of eCRM, as well as cultural differences between the three countries that could either make it easier or more difficult for implementation of a successful eCRM system. Bibliograpy lists 8 sources.
Filename: MTercman.rtf

Effect Of Warfare On International Marketing / Trading
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A 10 page research paper that explores the effects of warfare on trading between and among countries, both those actively involved in the war and those who do business with one or more of the countries at war. Specific examples are given. Bibliography lists 8 sources.
Filename: Wartrade.doc

Effective Advertising
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This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.
Filename: TEmaybelline.rtf

Effective Sales Communication -- The International House of Toast
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This 2 page report briefly discusses the fact that as with any other type of persuasive communication, sales communication relies on effectively matching message and audience and using the communication style that best suits that audience. The key issue(s) must be: Who (the communicator) said what (the message) to whom (the audience) No additional sources listed.
Filename: BWtoast.wps

Effective Use of the Internet for the conduct of B2C
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7 pages. B2C, also known as business to consumer, is an example of the use of 'branding' that is, delivering value and understanding to visitors. Communication to reach target audience and adding the use of branding. This paper examines the use of branding in targeting consumer audiences. Bibliography lists 5 sources.
Filename: JGAb2cn.rtf

Effective Uses of Public Relations
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A 7 page paper discussing three organizations’ approach to public relations. Public relations is more than only going directly to print or broadcast messages directly promoting the organization. That approach can be part of the total effort, but fuller and more lasting results appear to originate at that point where the “rubber meets the road.” Roche Diagnostics and Taylor-Morley Inc. appear to have learned this lesson; the Tennessee Valley Authority is in the process of discovering it. Bibliography lists 7 sources.
Filename: KSmgmtPR.rtf

Effects of Price Elasticity and the 4 Ps
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A 4 page memo to the president of a regional chain of convenience stores, explaining the influence of price elasticity; the price component of the “4 Ps” of marketing; and a discussion of fixed and variable costs. The memo explains the store’s experience of decreased revenues after increasing prices, and demonstrates how lower prices can reduce operating costs and increase profitability. Bibliography lists 3 sources.
Filename: KSmgmtPriceElas.rtf

Electronic Commerce
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A 6 page paper that discusses business to business and business to consumer electronic commerce. Includes some data regarding sales. The writer also discusses management aspects of E-commerce. Bibliography lists 10 sources.
Filename: PGecmg.wps

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