term papers and more on Marketing & Consumer Behavior

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing & Consumer Behavior
Page 57 of 192

ENVIRONMENTAL ANALYSIS -- HARTE-HANKS
[ send me this paper ]
This 4-page paper is an overview of an environmental analysis for direct marketing services company Harte-Hanks. The paper details this through description of the Five Forces of marketing. Bibliography lists 3 sources.
Filename: MTharenv.rtff

Environmental Analysis at Clinique
[ send me this paper ]
A 6 page paper discussing one of the cosmetic industry's longest-lived and most respected names. It serves women (and a growing number of men) with formulations that make specific promises. As an upper-end product, customers expect it to live up to its promises and perform as described. Clinique's clientele have little patience with obvious marketing ploys, and that approach to marketing does not align with Clinique's purpose or goals. The company has developed a new winter-oriented cosmetic product it wants to market in the US and Canada, and the purpose here is to conduct an environmental analysis prior to product launch. Bibliography lists 7 sources.
Filename: KSclinique.wps

Environmental Factors That Affect Marketing
[ send me this paper ]
A 4 page paper that begins by identifying the factors that affect both domestic and global marketing. The writer comments on clustering ads, the effect of the Internet on marketing and global business using Coca-Cola as an example. Bibliography lists 7 sources.
Filename: PGenvmkt.rtf

Establishing a Global Athletic Shoe Company
[ send me this paper ]
A 5 page paper establishing a new company to manufacture and market athletic shoes in the US, Canada, Singapore and South Korea. The initial budget is $350 million, allocated among five primary activities. Includes a five forces analysis of the industry. Bibliography lists 2 sources.
Filename: KSmktgAthShGl.rtf

Establishing a Research Sample Population
[ send me this paper ]
An 8 page paper discussing devising a sampling plan for market research for a new product. There are rules of common sense in market research, one of which dictates that the most useful responses will be those from users of similar products. In the case of an Internet-ready color television, that similar product is a computer and potential respondents are those already familiar with the Internet. The setting, Southeast Asia, can appear to be problematic because of the diversity of populations resident in the region, but examination of economic conditions shows that such does not have to be the case. Bibliography lists 11 sources.
Filename: Respop.wps

Establishing Marketing Controls at Clinique®
[ send me this paper ]
A 6 page paper discussing the need for and mechanism of establishing marketing audit and control in advance of the launch of a new cosmetic product. The paper discusses Clinique's rather unique relationship with its customers and recommends that marketing review of this product be conducted monthly for the first year, continuing into the second if the administrative marketing budget allows. The overall marketing effort should be done at least annually; the paper recommends semiannual or even quarterly review for this product in the second year if monthly review proves to be prohibitive. Bibliography lists 6 sources.
Filename: KScliniqMktg.wps

Ethical Advertising
[ send me this paper ]
3 pages in length. While it is true there is some form of deception in most all advertising, the extent to which some marketing departments push the envelope of ethical acceptability represents a fine line of interpretation. By contrast, there are companies whose advertising campaigns align themselves with societal ethics by respecting the moral values and principles of its target market. Bibliography lists 4 sources.
Filename: TLCEthAdver.rtf

Ethical Advertising
[ send me this paper ]
This 5 page paper considers the way in which ethics and advertising may be seen as conflicting. Factual messages may be misinterpreted or perceived in an erroneous context by the consumer either purposefully or accidentally on the part of the advertiser. The writer coincides the ethical and moral issues that surround environmentalism and how it is used in advertising. The bibliography cites 6 sources.
Filename: TEadvtsg.wps

Page 57 of 192
<< more 53 54 55 56 57 58 59 60 61 62 63 64 65 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!