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Papers On Marketing & Consumer Behavior
Page 58 of 192

Ethical Business
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A 6 page paper assessing the statement, "Strict government regulations are necessary to make companies behave ethically." The bottom line on ethical corporate behavior as it relates to government regulation is that the government provides impetus for change and often establishes minimum standards. The private sector extends those standards. Government does not need to be closely involved in corporate activity, but strict regulation does push the corporate entity off the block to make gains in ethical behavior. Bibliography lists 3 sources.
Filename: KSenvEth2.rtf

Ethical clothing:BHS
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A paper which looks at the concept of ethical clothing, the increasing interest in green and environmental issues amongst consumers, and the ways in which BHS might incorporate an ethical clothing line into its established brand image. Bibliography lists 6 sources.
Filename: JLethclth.rtf

Ethical Issues and the Marketers
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This 6 page paper consider if marketing departments and marketers are in a position to lead a company into better ethical practices. The writer looks at who this may be achieved and the problems that will be faced. To illustrated the points raised real examples are cited. The bibliography cites 6 sources.
Filename: TEethmar.wps

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services
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This 4 page paper discusses the ethics and the responsibilities of marketers when marketing different types of goods. The marketing of Tobacco products such as cigarettes, alcohol and financial services are considered and the aspect of potential harm is discussed along with customer choice and the role if information used to make the purchase decision. The bibliography cites 2 sources.
Filename: TEtobacethic.rtf

Ethics In Marketing
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An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics in marketing have evolved over decades but it was not until the 1980s that an emphasis on ethics began to appear in the literature. The literature notes that from the 1940s until the 1980s, the rule of thumb in marketing was caveat emptor. It still is in many ways but there are more marketers trying to follow ethical practices in today's society. This paper provides examples of unethical practices, a brief overview of the evolution of ethics in marketing and discusses the American Marketing Association's Code of Ethics. Ethics are discussed in terms of marketing research, advertisements, pricing and availability, among other things. Bibliography lists 5 sources.
Filename: PGethmk2.rtf

Ethics of Chevron's "People Do" Campaign
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A 6 page paper assessing the honesty of Chevron's advertising campaign designed to promote the company as being environmentally-friendly. In a series of advertisements, Chevron focuses on one particular environmental project, including a different one for each advertisement. One such advertisement highlights the company's efforts to place wooden platforms above high-voltage wires so that eagles are not electrocuted. The purpose here is to evaluate Chevron's motivations for the advertising campaign, and to assess the advertisements' content for honesty. The ultimate purpose is to determine whether Chevron's "People Do" ad campaign constitutes false advertising. The paper concludes that the company is within its legal right of commercial free speech and its right to promote itself and its business activity for the purpose of enhancing its competitive advantage in its industry. The campaign may not be fully honest, but Chevron is within its rights. Bibliography lists 5 sources.
Filename: KSmktgChevron.rtf

Euro Disney's Transformation into Disneyland Paris
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This well written 9 page paper examines the only Disney theme park in Europe from development to the present day. The paper considers the reasons for its geographical location, including the incentives given by the French government, to the problems it faced with conflicts over its' construction, employee relations and the general culture clashes which resulted in negative publicity and financial losses. The changes in the strategy are then considered in the light of these problems and the result are considered in the long a short term. The bibliography cites 11 sources.
Filename: TEeurdis.wps

Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf

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