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Papers On Marketing & Consumer Behavior
Page 59 of 192

Evaluating Commercial Websites
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6 pages in length. When considering an e-commerce business, it is obvious the only edge to each business is the website seen by the consumer. Consumers who become impatient or frustrated with a website are able to simply log on to any of a number of competitors sites with the click of a button. E-commerce for this reason is not an easy business; the very difference between success and failure can depend on the website ease and design with only the consumer in mind. This paper gives an easy-to-understand ranking tool to evaluate any website; and to perhaps help the reader use for the development of their own website. Bibliography lists 10 sources.
Filename: JGAwebst.wps

Evaluating Customer Satisfaction
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A 15 page research paper primarily examining the reasons and the need for vigilance in the area of customer satisfaction. Too many companies get so involved in their own internal processes that they forget to ask their customers just what it is that they want. Several authors maintain that it is nothing short of folly to teach sales and marketing staffs the finer points of quality control in the manufacturing process, forgetting that it is these very people who have the most direct contact with the companies' customers. Bibliography lists 8 sources.
Filename: Custsat.wps

Evidence of the Integration of Quantitative Methods in U.S. Society
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This 8 page paper provides an overview of the use of qualitative methods in U.S. society. This paper uses examples from AT&T, Coca-Cola and American Airlines. Bibliography lists 6 sources.
Filename: MHQuaCorp.rtf

Evolution of a Business
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3 pages. Describes the changes a major fast food chain has recently undergone in order to improve its slipping sales volume. Looks at the changes that have been made, the differences this has made in its marketing, and the future expectation of the company. Bibliography lists 4 sources.
Filename: JGAmrkev.wps

Evolution Of Marketing Ethics From 1960 - 2001
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A 20 page paper. Some people would argue that "ethical marketing" is an oxymoron. Still, there are marketers who have tried to use ethical standards within their marketing efforts. This paper takes an historical look at ethics in marketing since the 1960s. Numerous issues are discussed, such as the predominant philosophies guiding the last forty-plus years, the fact that marketing typically follows a utilitarian perspective (which is explained) and perhaps there is a need to use another perspective. Examples are included. Bibliography lists 12 sources.
Filename: PGethmkt.rtf

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG
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This 3-page paper examines a blog developed by Southwest Airlines and determines its effectiveness as a marketing tool.
Filename: MTswabloga.rtf

Examining the Health and Beauty Industry in France
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This 9 page paper examines the health and beauty industry in France from the perspective of a new entrant. The macro environment is considered, with influences such as economic, social, political and legal factors. Existing competitors are considered and an outline plan for products, target marketing and pricing strategy is presented. The bibliography cites 8 sources.
Filename: TEheabfrance.rtf

Expanding Into Russia
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A 9 page paper presenting a preliminary proposal for expanding Starbucks into Russia. The expansion was planned several years ago; this one includes forming a joint venture with Subway Corporation and a Russian company that can provide navigation through cultural barriers. The Russian economy has been improving since its collapse in the late 1990s, and the coffee market is strong in Russia's largest cities. Includes 2 figures. Bibliography lists 8 sources.
Filename: KSmktgStarRus.rtf

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