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Papers On Marketing & Consumer Behavior
Page 60 of 192

Expanding Sweetwater Sweets
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A 13 page paper examining the history of a confectioner company and the strategy that can grow it locally to 20% market share and the ability to “go global” within five years. The paper primarily discusses strategy; but also marketing, organizational culture; goals for the future; and upcoming problems along with their possible solutions. Includes a SWOT analysis; vision and mission statements; and 3 goals followed by 3 strategies for attaining each. Bibliography lists 4 sources.
Filename: KSmgmtSweetExp.rtf

Expanding To International Markets
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A 26 page paper. Following a brief introduction, the writer provides examples of companies that have been successful in global expansion. Specifically, the writer explains discusses the processes Starbucks and Wal-Mart used to enter certain international markets. The following section discusses companies that were not as successful and what went wrong. The next section reports marketing mistakes that can cost a company sales. Examples are provided. The writer comments on the factors that led to success and those that led to failure. The processes that seemed to lead to success are identified and discussed. The last section is a summary. Bibliography lists 18 sources.
Filename: PGintl45.rtf

Expansion Strategies of Asda and Waitrose
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This 6 page paper examines how Asda and Waitrose are expanding. The paper uses Ansoff’s matrix to examine the strategies and gives examples of the way the different strategies are seen in both supermarkets marketing and actions. The bibliography sites 8 sources.
Filename: TEwaitro.rtf

Expansion Strategy for The Innovative Paint Co.
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This 3 page paper looks at the different ways a fictitious firm can expand considering the 4 expansion strategies of Ansoff; penetration, product expansion, market expansion, or diversification making suggestions for each strategy.
Filename: TEpaintex.rtf

Expansion Strategy Simulations
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An 8 page paper discussing the topics and lessons contained in three simulations addressing expansion of a Chicago restaurant into a producer of Italian sauces that eventually are sold in Europe and Japan as well as the in the US. The progression of the company moves from the original business plan to deciding whether the company should offer Italian sauces to Japan or perhaps provide Japanese sauces there. Bibliography lists 5 sources.
Filename: KSstratSimExp.rtf

Experiences with E-Commerce
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This 3 page paper takes the form of a report of an interview that asks a sales director the company’s experiences, successes, and failures as related to the set-up and performance in the e-commerce environment. The bibliography cites 1 source.
Filename: TEexpren.rtf

Explaining the Concept of a Buying Center
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This 5 page report discusses the concept of a “buying center.” A “buying center” is, most often, an informal group of employees that represents the different units within the organization. Those people have various roles -- buyers, gatekeepers, deciders, and influencers -- in the purchasing decision process and those roles are likely to vary over time. Bibliography lists 3 sources.
Filename: BWbuying.wps

Exploring the Marketing Concept
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This 5 page paper examines definitions of marketing and explores the marketing concept. Three examples are provided. Johnson & Johnson and Harley David son are highlighted as companies that used successful marketing schemes. Bibliography lists 5 sources.
Filename: SA633mkt.rtf

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