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Papers On Marketing & Consumer Behavior
Page 61 of 192

External Analysis of Starbuck’s Coffee
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A 5 page paper presenting an external analysis of Starbuck’s, the leading specialty coffee retailer. The paper discusses economic, demographic, sociocultural, political-legal and technological environments as they apply to Starbuck’s, as well as providing information on the company’s leading competitors. Bibliography lists 5 sources.
Filename: KSstarbucks5.rtf

External Environment And Dell
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A 5 page paper that begins by explaining factors in the external environment that can impact domestic and global marketing. Dell is used as an example. Also discussed are how technology impacts marketing and evidence of Dell's social responsibility.
Filename: PGdlex.RTF

External Environmental Factors: How Political, Economic And Technological Factors Affect Both Global And Domestic Marketing Decisions
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6 pages in length. In times past, customer-focused satisfaction was all a company could uphold in order to propel its specific marketing strategies in what was an entirely consumer-driven industry. Over the past thirty years, however, this myopic tactic has given way to a much broader understanding of competitive factors, government policy and the universal political, economic and technological components that ultimately produce market change. This overhauled structure – known as strategic marketing - has been responsible for transitioning the entire approach to domestic and global marketing. Bibliography lists 5 sources.
Filename: TLCMarkExFc.rtf

External Factor Analysis of Vermont Teddy Bear Company
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A 3 page external factor analysis of Vermont Teddy Bear Company following its acquisition of Calyx and Corolla flowers and gifts. External opportunities include Bear-Grams®, distribution, custom product; external threats include competition and litigation. Overall, the company scores barely above average. The company should consider increasing its use of the Internet and increase attention to product customization. Bibliography lists 3 sources.
Filename: KSmgmtVTbearExt.rtf

Factor Analysis at Vermont Teddy Bear Company
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A 5 page paper providing internal and external factor analyses for Vermont Teddy Bear. The company appears to have some factors it needs to address soon. Though it is not on the brink of disaster as a result of past missteps, neither does it have opportunity for more. A new CEO should focus first on establishing firm goals and a strategy for the company. Includes 2 tables. Bibliography lists 4 sources.
Filename: KSmgmtVTbears.rtf

Factors Influencing Consumer Decisions
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A 15 page paper examining consumer choices and marketing targets in 3 areas: (1) the choice of one brand of watch over another of similar price and quality; (2) a smoker's switch from Marlboro to Marlboro Lights; and (3) brand choice (JVC) in a first-time video purchase. Advertising methods and rationale, and customer satisfaction are discussed. Bibliography lists 7 sources.
Filename: Deci.wps

Factory Gate Prices, Collaborative Planning, Forecasting and Replenishment
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This 9 page paper is written in 4 parts. The first part defines what is meant by factory gate prices, collaborative planning and forecasting and replenishment. The second part considers how they play a role in the marketing, the third part considers the supply chain and the last considers the ethical issues linked to each factor. The bibliography cites 6 sources.
Filename: TEfactprice.rtf

Family Description as Market Segment
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A 3 page essay that offers a student a guide to describing the student's extended family as a market segment, using geographic, psychographic and demographic terms. No bibliography is provided.
Filename: khfammse.rtf

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