term papers and more on Marketing & Consumer Behavior

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing & Consumer Behavior
Page 62 of 192

Fast Food Marketing: McDonald’s and Wendy’s
[ send me this paper ]
A 29 page paper discussing marketing challenges faced by these two fast-food competitors. McDonald’s is the unmistakable leader in the $145 billion fast-food industry, but number three Wendy’s is poised in 2004 to overtake Burger King in long-standing second place. The changes at McDonald’s during 2003 and throughout the first half of 2004 have had impressive results, but those very improvements have brought McDonald’s to the point of being required to deal with its pricing and the alternatives that “fast casual” provides for customers in the same price range as McDonald’s premium menu. For its part, Wendy’s is able to simply continue what it has been doing for all these many years. It is conceivable that Wendy’s could become the standard for burgers in the “fast casual” portion of the restaurant industry, leaving McDonald’s wondering what to try next. Bibliography lists 16 sources.
Filename: KSmktgFfMcDw.rtf

Fast Food: Developing Distribution Channels
[ send me this paper ]
A 6 page paper discussing distribution channels at Wendy's and McDonald's, concluding that McDonald's holds the advantage over Wendy's in this area of marketing. With 31,000 stores compared to Wendy's 6,700, McDonald's has distribution advantage in terms of ubiquity if nothing else. To date, neither company takes full advantage of the non-traditional places of distribution available to them such as hospital and college cafeterias, airport terminals or shopping mall food courts. Bibliography lists 4 sources.
Filename: KSmktgFFdistMcDW.rtf

Fast Food: Pricing and Promotion
[ send me this paper ]
A 7 page paper discussing pricing and promotion at Wendy's and McDonald's, concluding that despite recent problems including the "fraudulent finger fiasco," Wendy's holds advantage over McDonald's in terms of pricing and promotion in the competitors' current market. Wendy's price advantage stems from the rise in "fast casual" dining and its fit into that segment of the restaurant industry. Its promotional advantage originates with the fact that Wendy's largely is continuing something it has been doing for years, whereas leading industry competitor McDonald's is merely playing catch-up as it strives to regain lost customers. Bibliography lists 6 sources.
Filename: KSmktgFFpricMcDW.rtf

Fast-Food Toy Safety
[ send me this paper ]
A 3 page letter from Wendy King, Director of the Safety Commission Office of Compliance of the Consumer Product Safety Commission, to all members of the fast food industry that distribute toys with their children’s meals. Ms. King seeks a private sector initiative to join McDonald’s and Burger King in pretesting all such toys to ensure their safety in the hands of the children for whom they are intended. Bibliography lists 1 source.
Filename: KSmktgMcDtoy.rtf

Favorite E-Marketing Techniques
[ send me this paper ]
This 3 page report discusses fundamentals of the 21st century marketplace and the behavior of 21st century consumers and two favorite electronic marketing techniques -- push technology and rewards or points programs. Bibliography lists only one source.
Filename: BWfavmar.rtf

FedEx: Employee And Customer Loyalty
[ send me this paper ]
A 10 page paper. How does a large company retain both employee and customer loyalty in a fiercely competitive industry? This paper describes how one company, FedEx accomplishes these goals. Bibliography lists 7 sources.
Filename: PGfedx2.wps

Female Sexual Images in The Media and Advertising
[ send me this paper ]
This 5 page paper considers how images of woman are sexualised in the mainstream media. The paper considers three women magazines and the use of female images in advertisements and marketing. The bibliography cites 6 sources.
Filename: TEfemsex.rtf

Fighting Heuristics with Heuristics
[ send me this paper ]
A 3 page paper presenting a scenario; identifying the types of heuristics involved in it; and designing an approach to persuading a supervisor to alter his position also using heuristics. Bibliography lists 4 sources.
Filename: KSmktgHeuris.rtf

Page 62 of 192
<< more 53 54 55 56 57 58 59 60 61 62 63 64 65 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!