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Papers On Marketing & Consumer Behavior
Page 63 of 192

Film Review & Critical Analysis of "Raging Bull"
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A 2 page paper which reviews and provides critical analysis of Martin Scorsese's 1980 film, "Raging Bull." Bibliography lists 1 source.
Filename: TGragbul.wps

Final Paper: Outline: Problems Surrounding Sony’s Release of PlayStation 2
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An 8 page paper building on both KSmgmtSonyPS2Rel.rtf and KSmgSonPS2RelOut.rtf. This final paper contains slightly more information than the narrative outline, and it is fully cited whereas the outline is not. It concludes that all of Sony’s product categories are suffering in their markets. Sony still needs to address the remaining quality problems with the PS2 in an effort to retain that product’s profitability as it realigns other divisions of the company. Bibliography lists 27 sources.
Filename: KSmgSonPS2RelFinal.rtf

Fishman: "The Wal-Mart Effect"
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This 4 page paper discusses Charles Fishman's book "The Wal-Mart Effect" and argues that the "Wal-Mart effect" is a good example of the law of unintended consequences. Bibliography lists 1 source.
Filename: HVFshWal.rtf

Fitness and Body Building; Product Placement, Branding and General Marketing
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This 5 page paper looks at the fitness and Body Building industry in the US and considers issues such as product placement, naming rights, brand names and product endorsements. The paper uses real world examples t illustrate the points raised. The bibliography cites 7 sources.
Filename: TEfitbod.rtf

Five-Year Marketing Plan: Home Depot Inc.
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This 16 page paper presents a marketing plan for the named company. Home Depot Inc. is the largest home improvement chain in the world and the second largest retailer (after Wal-Mart) in the United States. The company has historically offered a vast array of home and garden improvement products at the lowest cost possible with the best customer service. In recent years, its customer service has declined dramatically. This paper presents a market analysis that includes a company profile, industry analysis, analysis of the competition, a SWOT analysis of the company, mission, financial and nonfinancial goals, target markets, customer analysis, expanded services, marketing mix (4Ps), selected financial data, and a marketing plan with five-year financial projections and the five-year implementation plan. 3 Tables are included. Bibliography lists 15 sources.
Filename: PGhmdpo.rtf

FLAVORED MILK -- A MARKETING PLAN
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This 17-page paper offers an example of a market plan for a manufacturer of flavored milk. Topics discussed include a market analysis, analysis of the target market, promotion and distribution tactics and the importance of packaging. Bibliography lists 6 sources.
Filename: MTflamil.rtf

Food Lion LLC - Marketing Analysis
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A 10 page paper. This essay begins with an overview of the company, its parent company, the mission statement and how the company works to achieve their vision. The focus of the essay is on the marketing strategies of the company and includes a description of Porter's competitive analysis. Food Lion LLC, with its three different store banners, follows specific strategies, which are discussed and explained. Bibliography lists 13 sources.
Filename: PGfdlon.RTF

FOOD OPERATIONS AND BEVERAGE IMPORTANCE
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This 4-page paper covers the importance of beverages in food operations for boosting the bottom line and helping sales. Bibliography lists 3 sources.
Filename: MTfoodbeve.rtf

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