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Papers On Marketing & Consumer Behavior
Page 64 of 192

Food Product Development
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A 5 page paper discussing whether product development in food companies needs to be different than in other industries. Studies indicate that most product development should be targeted toward the development of totally new products, but changes in consumer lifestyle also need to be considered. This suggests that product development needs to be an ongoing affair, at least from the standpoint of staying in touch with those ultimately purchasing the product. Food companies do indeed need to take approaches that differ from those of other industries, and they must ensure that they offer products relevant not only to consumer tastes, but also to the way consumers' lives continue to change. Bibliography lists 7 sources.
Filename: KSfoodPrDev.wps

FOOT-PROPELLED AND MOTORIZED SCOOTERS AND GERMANY
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This 11-page paper describes the possibility of producing and selling kick scooters in Germany. Discussions include the business culture of Germany, demographics, marketing techniques and brand positioning. Bibliography lists 8 sources.
Filename: MTscoger.rtf

Forecasting Future Sales and Services Demand
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A 4 page paper discussing items that forecasting planners need to consider when designing a forecasting process. It is the task of the forecaster to determine which direction demand will travel. Organizations must be prepared for increased demand; they also must enter times of downturn with foresight. Each condition requires that forecasts be accurate and complete, at least as far as each is possible without also possessing the ability to predict the future. Bibliography lists 3 sources.
Filename: KSmktgForec.rtf

FORMULATING TARGET MARKET STRATEGY
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This 4-page paper describes target market selection for a generic brand detergent sold in grocery stores.
Filename: MTtargetma.rtf

Four Business Functions at Southwest Airlines
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A 14 page paper discussing how in 2006, Southwest still has not experienced a losing quarter and still has not laid off an employee. How much longer it can make this claim becomes less certain with each passing quarter, as bankruptcy-protected airlines gain steep concessions from trustees, suppliers and employees while Southwest continues with business as usual. The purpose here is to examine Southwest's approach to marketing, finance, management and human resource management. Southwest has been and remains one of the finest examples of a well-managed company available. It faces tough challenges in the future, but it is well practiced in dealing with tough challenges. Bibliography lists 10 sources.
Filename: KSairSWbizFun.rtf

France/An Ideal Vacation Destination
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A 3 page paper that offers advertising copy for web page design in order to attract visitors to France. Topics covered include things to do and things to know, which includes currency exchange, general climate and transportation available. Bibliography lists 5 sources.
Filename: khwebfr.rtf

FREDERICKS OF HOLLYWOOD - INNOVATION AND CREATION
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This 3-page paper offers suggestions on how Frederick's of Hollywood can better promote its products to gain a larger market share. Bibliography lists 2 sources.
Filename: MTfredholl.rtf

Frigidaire Case Study
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This 3 page paper discusses what Frigidaire should do in regard to their front-loading washing machine, which they introduced several years ago with little success. The paper considers the problem from a marketing viewpoint. Bibliography lists 3 sources.
Filename: HVFriRev.rtf

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