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Papers On Marketing & Consumer Behavior
Page 65 of 192

Frigidaire Front Loading Machine Positioning
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This 2.5 page paper continues the case study of Frigidaire's new front-loading washing machine. The essay begins with an overview of market segmentation and an outline of market research the company has that segments the market. The writer then recommends positioning strategies for marketing this new machine. Bibliography lists 1 sources.
Filename: PGfrigi2.rtf

Funding for a Non-profit Considering the Current Economy
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This is a 4 page paper which examines the funding challenges for non-profits in todays economy. The bibliography has 3 sources.
Filename: JHFund.rtf

Future of the International Battery Market
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A 7 page paper discussing the prospects of the international battery market in terms of environmental concerns, growth for the future, dependence on the electronics industry and ability to operate profitably. The paper addresses the issues of cheap imports and their lower overall value as well as the changes in stock valuation of leading companies following the terrorist attacks of September 11, 2001. The overall market is expected to grow by 9% until 2005, however, and then follow that growth by 10% into 2010. Bibliography lists 6 sources.
Filename: KSmktgBatt2.rtf

Future Trends in Marketing
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5 pages. This paper is a focus on the future trends of marketing. Based on research, there are several trends that forecasters predict for the future of marketing in general. Each of these trends will be listed and briefly explained within this paper. Bibliography lists 7 sources.
Filename: JGAfumar.doc

Game Shows as Cultural Indicators
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As Bany-Winters (2000) points out, games are a fun way of learning how to perform, whether you’re a musician, a corporate manager or an actor. Games teach rules, participation, personal achievement, and precise skills. This is why games are often employed in the corporate environment for training purposes. Many view game shows as a natural electronic progression from games played as children. The reason they work is that they are familiar. The difference is that game shows have distinctive adult features.... 5 Works cited. jvGamShw.rtf
Filename: jvGamShw.rtf

GAP Inc Analysis And Marketing Plan
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A 20 page paper that presents an analysis of Gap Inc. Subheadings include a brief overview of the history of the company, including a timeline of major events, and its present status and discussion of recent problems, a description of the three brands; selected fiscal data; discussion of the industry and competitors; customer analysis; competitor analysis; company analysis; GE matrix analysis, SWOT analysis; and a marketing plan that includes all the typical components of price, suppliers, promotion, positioning, pricing, distribution and more. 1 illustration included. Data included. Bibliography lists 17 sources.
Filename: PGgapanl.rtf

Gender Constructs in Advertising
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A 6 page paper which examines gender inequality and sexuality in advertising and argues that real people who to live up to the standards portrayed can suffer in many ways. Bibliography lists 1 source.
Filename: RAgca.rtf

Gender Differences in Online Fashion Spending
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This 4 page paper looks at the difference in spending patterns seen in male and female online fashion purchases. The differences are outlined and then tested with the use of chi squared test to establish whether or not there is a significant difference. The bibliography cites 3 sources.
Filename: TEfashionchi.rtf

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