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Papers On Marketing & Consumer Behavior
Page 67 of 192

Global Marketing for Small and Medium Sized Businesses
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This 7 page paper looks at global marketing and the pitfalls for SMEs. Various problems are highlighted. Bibliography lists 10 sources.
Filename: SA320SME.rtf

Global Marketing Strategy; With Specific Attention on the Automotive Industry
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This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the internationalization process, the choice of a standardized or a localized strategy and media issues. The paper looks at a wide range of theories that can be applied to nay industry but pays particular attention to the car markets. The bibliography cites 25 sources.
Filename: TEGMSauto.rtf

Global Trends in the Restaurant Industry
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This 8 page paper looks at the global trends in the restaurant industry, including what type of restaurants are increasing in numbers and popularity, the type of food they are serving, consumer preferences, the influence of increased health awareness and the motivations driving eating in restaurants. The bibliography cites 9 sources.
Filename: TErestglo.rtf

Globalization and Bicycles
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A 16 page paper using the example of Giant Manufacturing Company to illustrate some of the considerations that need to be made before entering a new market. International marketers must be sensitive to the local markets that they wish to enter. There have been faux pas in varying degrees over the years, and most marketers have come to understand that they must understand idiomatic language as well as they think they do. Some, however, continue to miss the point when entering a new international market. They may miss a critical cultural value, or they may fail to properly read the market segments they wish to target. The international marketing issue here is that, while international marketing has become more precise over the years, there still is ample opportunity for misstep. What international marketers can learn from the information presented here is that there are myriad considerations to weigh in making the decision to enter a new market. Bibliography lists 10 sources.
Filename: KSintlBikes.rtf

Globalization and Its Role in the Modern Consumer Society
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This 40 page paper provides an overview of a five chapter study of globalization and its role in the modern consumer culture. Bibliography lists 25 sources.
Filename: MHGlob55.rtf

GLOBALIZATION, MARKETING PRINCIPLES AND BRAND LOYALTY
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This 11-page paper examines the idea that the international marketer needs to consider marketing principles (such as brand loyalty and segmentation) to succeed. The paper provides literature to support this point. Bibliography lists 8 sources.
Filename: MTglbrlo.rtf

GM Brings Pontiac GTO Back Through Australia's Holden
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An 8 page paper. GM ended production of the Pontiac Trans Am with the 2002 model. After almost 30 years, GM will bring the Pontiac GTO back to the American roads with the 2004 model year. The new GTO will be built at GM's Australian subsidiary, Holden. This essay first provides a short introduction to the GTO and when and why the company stopped building this car. The writer explains why Holden's Monaro model was selected as the basis for a new GTO. The specifications for the new model are reported and discussed. The target markets and marketing plan for this new car are also explained. Bibliography lists 11 sources.
Filename: PGgto.rtf

Google's Entry into the Email Market (Analysis in Question and Answer Format)
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This 19 page paper examines Google and competitors, with attention to email programs. Five questions are answered. MSN Hotmail, Yahoo Mail and Gmail are compared and contrasted. Research is provided to support the assumptions. Bibliography lists 7 sources.
Filename: SA806Goo.rtf

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