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Papers On Marketing & Consumer Behavior
Page 70 of 192

Home Depot, Inc. in 2000
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A 6 page paper discussing Home Depot as described in Harvard case 9-101-117. The paper discusses strategy in 2000, core competencies and competitive advantages to recommend strategy for the future. The paper also gives management a grade, which the author explains should be a C-. Bibliography lists 1 source.
Filename: KSmgmtHomeDep.rtf

Hong Kong In Crisis
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A 5 page paper. This paper discusses marketing as a process and how it extends beyond companies to nations. In this case, Hong Kong. For the first time, Hong Kong is facing competition it has never known before from mainland China and a number of cities. The territory is losing ground. This paper discusses how Hong Kong is in crisis at this time and the fact that it must market itself. Bibliography lists 3 sources.
Filename: PGhongk.wps

HOSPITALITY INDUSTRY AND COMPETITIVE ADVANTAGE
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This 6-page paper focuses on the benefits of competitive advantage in the hospitality industry, and how such companies can develop and maintain competitive advantage. Examples of three institutions are provided. Bibliography lists 4 sources.
Filename: MThoscom.rtf

Hospitality’s Influence in Driving Consumer Changes
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An 11 page paper addressing two questions: How important is marketing in the international hospitality industry in terms of creating trends? Have international hospitality organizations responded to or created global trends? Marketers obviously would like to believe that they have been able to affect the travel decisions of both the global consumer and the euro consumer, but the effects of recession and terrorism work to dilute their claims. This paper traces the course of broad economic development during the prosperous decade of the 1990s; its influence in increasing international travel; and the responsibility of the effects of recession and terrorism in placing intense financial pressure on the international hospitality industry. Bibliography lists 8 sources.
Filename: KShotelGloEuro.rtf

HOTELS AND CUSTOMER RELATIONSHIP
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This 4-page paper focuses on hotels, customer information gathering, and how that information can be used to provide more and better service for the customer staying the night. Bibliography lists 2 sources.
Filename: MThotcrm.rtf

Hotels and Information Management
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This 10 page report discusses information management as applied to the hotel industry and discusses one particular (fictional) hotel and its strategies. As with every other industry, the hotel industry has been radically changed by information technology and its application in terms of guest services ranging from making reservations to ordering room service. Bibliography lists 3 sources.
Filename: BWhotrep.rtf

How And Why Pricing Affects Access
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In A Social Health Care Marketing Context In social healthcare markets the basis of the service provision is need rather than ability to pay. This 3 page paper looks at how and why pricing can impact on the accessing of social healthcare and the role and importance of marketing in this context. The bibliography cites 2 sources.
Filename: TEpricemed.rtf

How Can CoffeeTime "Borrow Information" From Adjacent Cities Or Other Countries To Employ Bayesian Logic?
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4 pages in length. CoffeeTime's operators can "borrow information" from adjacent cities or other countries to employ Bayesian logic by understanding how the notion accounts for probability inference. In order for Thomas Bayes' theorem to work for CoffeeTime, the operators must determine what it is other coffee houses already achieve in order to be able to establish their respective target markets. No bibliography.
Filename: TLCCoffeTime.rtf

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