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Papers On Marketing & Consumer Behavior
Page 71 of 192

How Cars Are Marketed
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This 8 page paper uses cars of an example of a technological product and examines how they are marketed. Looking at the differences in the way technology is marketed to men and women. The paper uses the example of the Renault Clio which is primarily aimed at a female target market and compares this with more masculine brands, such as BMW and Audi. The paper looks at the way the marketing differences and some of the underlying theories that may explain these differences. The bibliography cites 9 sources.
Filename: TEmarkcar.rtf

How Companies Utilize Integrated Marketing Communications and Tracking Marketing Strategy
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This 17 page paper examines how companies can use integrated market to develop and sell products and increase their profits. The paper looks at the theoretical aspects of integrated marketing and goes on to consider real life examples of its application. The paper then considers what is meant by tracking marketing strategy and how it can play a part of an integrated marketing strategy. The bibliography cites 14 sources.
Filename: TEintegrate.rtf

How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising
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24 pages in length. Maintaining one's competitive edge while immersed within the local and global marketplace not only takes substance and endurance but also an inherent ability to see beyond tomorrow. Establishing a company's firm grip upon the many variables that are associated with competitiveness is a challenge that most consumer product companies have encountered with a mixture of eagerness, anxiety and anticipation. It is not always an easy venture to maintain one's established position given the consideration of respective infrastructure and labor costs, cultural barriers, as well as monetary fluctuations. The desire to break free of the constraints associated with standard advertising techniques has become all-important to the future of advertising as a whole, which has become quite apparent with the presence of consumer product companies working with sports brands in cross-promotional advertising. Bibliography lists 15 sources.
Filename: TLCBrdAd.rtf

How Does Direct Marketing Help To Build And Maintain Customer Relationships?
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This 16 page paper looks at the what is meant by direct marketing and how it is used. The benefits are examined, including the way it may help to create a customer relationship, creating increased sale opportunities and greater customisation in the way products or services are offered. The paper uses examples to illustrate the points raised. The bibliography cites 12 sources.
Filename: TEdirectcrm.rtf

How Has Services Marketing Shaped The Concept Of Marketing For Organizations
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This 11 page paper looks at the way in which the marketing of services has impacted on marketing as a whole and how organization use the lessons and models created and enhanced by marketing of services or intangible goods for the marketing of other goods. The bibliography cites 10 sources.
Filename: TEmarkserv.rtf

How International Brand Managers Need To Vary Their Marketing Strategies
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In Different Countries This 4 page paper looks at how and why firm need to vary their marketing when working with international brands. The issue of different culture and markets is used to examine the ways that brand image and marketing may be changed between countries. The bibliography cites 7 sources.
Filename: TEintbrands.rtf

How Marketers can use Porters Five Forces Model
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This 3 page paper considers how Porters Five Forces model can be of great benefit to marketers and how the application of Whittington’s different schools of thinking; classical, evolutionary, processual and systemic may impact on the way marketing is developed. An example is used to demonstrate the dangers of not using models such as Porters Five Forces when formulating marketing strategy. The bibliography cites 1 source.
Filename: TEp5force.rtf

How Marketing Communications Build Strong Brands
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This 19 page paper examines the importance of communication in building and maintaining brands. The paper begins by examining different forms of communication and the issue of encoding and decoding, the need to identify the target market and the value of segmenting that market. The approaches are then applied to marketing in the consumer environment and then the business environment. The bibliography cites 9 sources.
Filename: TEcombrnd.rtf

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