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Papers On Marketing & Consumer Behavior
Page 72 of 192

HOW TECHNOLOGY AIDS LOCALIZATION OF GLOBAL BRANDS: A LITERATURE REVIEW
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This 10-page paper provides a literature review to determine how and if technology does help localization of global brands. The paper also points out pros and cons to globalizaion versus local marketing activities. Bibliography lists 20 sources.
Filename: MTtecglo.rtf

How Technology has Improved the UPS System
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5 pages. The United Parcel Service has seen a dramatic increase in business with the advent of internet technology. This paper describes why and how technology has launched UPS into one of its biggest growth periods in the history of the company. Bibliography lists 8 sources.
Filename: JAupseva.rtf

How The Internet Helps New Small Businesses
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A 9 page paper. The Internet has been nicknamed the great Equalizer because it allows businesses to be evaluated based on their products and services instead of size, gender, race or ethnicity. This paper reports data about sales on the Internet and how this technology can help the new small business owner succeed. Examples and tips are included. Bibliography lists 12 sources.
Filename: PGnwweb.rtf

How the Internet Is Transforming Marketing
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This 14 page paper looks at the way the internet has changed marketing, including the tools that it uses and the new methods of marketing it has facilitated as well as the way in which target markets have become more empowered. The paper is written in two parts, the first 7 pages are the text and the second part is made up of slides for a PowerPoint presentation. The bibliography cites 10 sources.
Filename: TEitransform.rtf

How the Mall Influences Women
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This 5 page paper looks at how malls influence women to purchase items. Fashion is discussed and the cosmetics counter is also probed as well. Ideas about how the mall is different from ordinary stores and how the mannequin and all the other things in the setting do influence women and how they approach fashion. Bibliography lists 3 sources.
Filename: SA331mal.rtf

How to Write a Direct Mail Letter
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This 4 page paper examines the theory behind witting a good, effective direct mail letter to be used in marketing campaign. The bibliography cites 3 sources.
Filename: TEdirmal.rtf

Human Behaviour; External Influences
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This 3 page advertising paper looks at two question originally provided by a student. The first concerns the use and possible responses of an advertising executive who wishes to use Pavlovian responses to an advertising campaign. The second looks at conditioning and reinforcement of human behaviour, and the different method that reinforcement may take. The bibliography cites 2 sources.
Filename: TEadvque.wps

Iacocca: A Review of the Autobiography
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A 13 page review of the book by Lee Iacocca. Lee Iacocca's name is synonymous with the automobile industry. It is also a name which many consider synonymous with trust and integrity. Originally published in 1984 Iacocca's book weaves an interesting insiders account of the automobile industry. It details his accomplishments and frustrations at both Ford and Chrysler Corporation and reviews such factors as environmental and safety concerns in the automobile design process. No additional sources are listed.
Filename: PPiacoc2.wps

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