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Papers On Marketing & Consumer Behavior
Page 75 of 192

Incorporating E-Marketing In The Marketing Plan
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An 8 page paper. E-commerce continues to grow at exponential rates. In today's marketplace it is essential for companies to incorporate e-marketing in their overall marketing plan. This essay explains that e-marketing still requires the company to consider segmentation and positioning. The differences are also discussed. Three types of Web positioning are explained. Characteristics of Web shoppers are reported. Bibliography lists 9 sources.
Filename: PGemkt.rtf

Independent Garden Center Marketing
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8 pages in length. A retailer says, 'if the chains are steamships plowing through the ocean, then we have to be the cigarette boats zipping around and through them and changing direction on a dime. That must be our advantage when going up against the tremendous cash and resources of the biggies.' Landscape plants are available at nearly every home-oriented center or grocery store, but knowledge of them is not. The independent garden center certainly faces challenges when a giant discounter shares their market, but the independent has advantages that the corporate giant does not. This paper presents a few of those advantages. Bibliography lists 11 sources. Gdn-Ctr.rtf
Filename: Gdn-Ctr.rtf

Industry Comparison: Click To Brick
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7 pages in length. The advent of click versus brick retailers has brought about a significant change in the way in which products ultimately reach consumers. With Internet presence all but mandatory in today's e-commerce focused global society, those who do not follow the trend of online marketing are overlooking a staggering percentage of potential customers who can live half a world away. The advantageous implications of e-commerce have been made more than clear over the past several years as the rate of online purchases continues to increase while brick-and-mortar sales steadily decline. Credit/blame the significant convenience factor, limitless inventory or overwhelming benefit of a crowded marketplace upon consumers' ability to save substantial amounts of money, e-commerce is a twenty-first century phenomenon that has the potential to alter then entire commerce landscape man has come to know. The writer discusses how the automotive industry is just one of many to jump on the e-commerce bandwagon. Bibliography lists 6 sources.
Filename: TLCclick.rtf

Industry for Customer Service Orientation
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A Comparison of Disney and the Healthcare This 7 page paper provides an overview of customer service in the health care industry and how Disney approaches customer service. What the health industry can learn from Disney is the focus of the paper. Bibliography lists 8 sources.
Filename: SA247D.rtf

INFLUENCE OF ADVERTISING ON CONSUMER DECISION
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This paper examines how advertising impacts consumer decisions. Also included are various examples of advertising and its methods. Bibliography lists 15 sources.
Filename: MTadvcon.rtf

Influences on the Tourism Industry
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This 5 page paper considers the different influences that have caused the development of the tourism industry. Factors considered include the economy, technology, transportation and fashion. The writer focuses on the UK, but the influences can be applied equally to other countries or destinations. The bibliography cites 2 sources.
Filename: TEtorism.wps

Information & Communication Technology/Product Development
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A 9 page research paper that examines the role that information and communication technologies play in product development. Bibliography lists 5 sources.
Filename: khprodev.wps

Innovation in Advertising?: "The Hidden (in Plain Sight) Persuaders"
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A 3 page discussion of BzzAgent, an advertising company that promotes their product through word-of-mouth by providing products to volunteer reviewers. Based on a December 5, 2004 article by Rob Walker in the New York Times, this paper discusses the motivation of those that review the products, the ethics of such advertising and its probable longevity. No additional sources are listed.
Filename: PPbzzAgn.rtf

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