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Papers On Marketing & Consumer Behavior
Page 77 of 192

Integration of Elements for Effective Marketing Communication
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10 pages in length. Just about everyone agrees that integrated marketing communications is a good thing. It tends to be intuitive that each piece of the marketing mix should work in unison, leveraging the other pieces' strengths and presenting a consistent set of benefits and images to the customer. A fully integrated program makes the best use of advertising, public relations, database marketing, direct response, sales promotion, as well as other communications vehicles. Bibliography lists 22 sources.
Filename: JGAefmkc.wps

Internal and External PR
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This 3 page paper looks at the functions of public relations and considers which functions are internal and which are external. The paper looks at three examples of each, for internal PR, relationship management, employee relations and investor relations are discussed. For external PR functions of marketing communication, social responsibility and consumer relations. The bibliography cites 3 sources.
Filename: TEPRintex.rtf

Internal Influences On Consumer Behavior - Starbucks
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This 14 page paper discusses a number of issues beginning with the typical Starbucks customer and motivation for purchasing, using Maslow's Needs theory. The writer then identifies the personality theory and the trait theory that are most applicable to Starbucks' customers as well as brand personality. The section on perception discusses attributes of Starbucks as compared to Dunkin' Donuts. Shaping consumer thinking is discussed. The paper makes recommendations regarding advertising media. Numerous other topics are discussed, each is related to marketing. 1 Table included. Bibliography lists 12 sources.
Filename: PGntsbc9.rtf

International Business; Planning a Soccer League in the Gulf States
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This 10 page paper examines a plan to form a commercial soccer league in the GCC (Gulf Co-operation Council countries. The paper presents the idea and then analyses its' viability, considering if there would be the demand for league how it could be run and the marketing. The bibliography cites 10 sources.
Filename: TEsoccerg.rtf

International Marketing
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This 12 page paper discusses why companies engage in international marketing rather than a series of national marketing strategies. The paper starts by looking at models and theories that explain how and why companies internationalize and then looks at the way this reflects on marketing strategy choices. The paper argues as the companies get larger there is a natural progression to increased use of standardized international marketing. The bibliography cites 12 sources.
Filename: TEintermark.rtf

International Marketing - Websites
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A 3 page paper reviewing several of Coca-Cola's and Pepsi's international websites, including those of Japan, France, Russia, Australia and Belgium. Each features the companies' logos, and most are tailored to the country they target. Bibliography lists 3 sources.
Filename: KSmktlIntlCokeP.rtf

International Marketing and Freer Trade Among Nations
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A 5 page paper discussing international marketing’s role in increased global trade. The purpose of marketing, of course, is to increase sales of goods and services. International marketing continues to grow in stature and practice with increasing globalization, and as such, directly contributes to increased and freer trade among nations. Bibliography lists 2 sources.
Filename: KSmktgIntlFrTr.rtf

International Marketing Research Methodological Choices
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If a company wants to enter a new market it is advisable for the firm to undertake market research before launching in the new market. This 6 page paper considers the different approaches that could be taken by a firm wishing to expand into a new market and gives some advice on a suitable methodology. The bibliography cites 5 sources.
Filename: TEinresmeth.rtf

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