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Papers On Marketing & Consumer Behavior
Page 78 of 192

International Marketing; Considerations Entering a Non English Speaking Market
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This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country looks at expanding into a non English speaking country, including understanding the market, the different culture, distribution patterns of expansion and the way that brand and company image should be managed. The bibliography cites 16 sources.
Filename: TEnoneng.rtf

International Marketing; The Dominance of US Brands and a Marketing Plan
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This 12 page paper is written in two parts. The first, and largest part of the paper discusses a statement that argues the most successful global brands come from America, and although global brands may come form any country, that "the US is better at the practice of branding than other country". This includes consideration of what makes successful branding marketing and the sources of any advantages the US may have. The second part of the paper produces a marketing plan for a company looking for a new market; the market is china and the product cosmetics. The bibliography cites 8 sources.
Filename: TEUSbrand.rtf

International Pricing
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A 7 page paper discussing how pricing issues for Northern Irish companies are affected by the UK’s non-member status in the union for common currency, and extending to international pricing beyond Europe. These companies’ pricing considerations can be more reliably based on the relative value of the good or service in the markets in which the companies wish to enter. Either prices will need to be adjusted according to local consumers’ view of the value of the good or service, or these companies will need to ensure that the marketing function is able to increase consumers’ perceived value. Bibliography lists 11 sources.
Filename: KsmktgIntlPric2.rtf

Internet Advertising
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A 3 page paper answering two discussion questions about Internet advertising. One examines the terms and conditions presented by AdSource.com; the other discusses the possible future of pop-up advertising. Bibliography lists 2 sources.
Filename: KSmktgAdvOnl.rtf

Internet Advertising
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5 pages. Not only do consumers rate Internet ads as the least trustworthy, but they rate them as the most annoying as well. Unlike television ads or radio ads which you can simply ignore, the pesky banner and pop-up ads jump into your vision on every website, making it increasingly difficult to concentrate on what you really were looking at. One study shows that eighty-five percent of Internet users find Internet advertising to be annoying as well as ineffective. Included are recommendations to advertisers in this interesting paper. Bibliography lists 6 sources.
Filename: JGAintad.wps

INTERNET MARKETING AND CONSUMER BEHAVIOR
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This 7-page paper discusses whether consumer behavior is different when it comes to Internet marketing versus the more traditional channels. Bibliography lists 3 sources.
Filename: MTinmacobe.rtf

Internet Marketing Differences Between Men and Women
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This 15 page report discusses the ways in which marketers must develop different marketing strategies if they intend to be successful in selling their products to both men and women via the Internet. Marketing experts and social scientists have become increasingly aware of the fact that men and women, boys and girls, use the Internet differently than one another. It only makes sense that those hoping to establish a sales presence in electronic commerce be well-aware of those differences and shaper their marketing strategies to meet the different gender expectations, use, and (of course) potential opportunities. Bibliography lists 8 sources.
Filename: BWintgen.wps

Internet Marketing Options for a New SME
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This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.
Filename: TEinmarsme.rtf

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