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Papers On Marketing & Consumer Behavior
Page 79 of 192

Internet Marketing Strategy; A Comparative Case Study
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This 6 page paper looks at two different commercial internet sites and considers their similarities and differences in terms of target market, segmentation, web design and marketing as well as general strategies. This case uses d store and Myer's. The bibliography cites 4 sources.
Filename: TEmarint.wps

Internet Survey Research: Literature Review
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7 pages in length. Internet survey research is one of myriad up-and-coming methods for companies to acquire the critical public feedback needed for product satisfaction and development. Issues pertaining to this particular survey research approach are vast, indeed, given the still unknown legal ramifications of such; however, one that stands out as quite important is that of copyright concern. Bibliography lists 4 sources.
Filename: TLCIntSr.rtf

Internet-Based Advertising
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An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the Internet, many of the same marketing ploys are necessitated in this new medium as were necessitated by more traditional advertising campaigns. Bibliography lists 7 sources.
Filename: PPwebAdv.rtf

Investigating Brand Equity at Marks & Spencer
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An 11 page paper discussing regaining lost market share and enhancing brand equity. The company formerly was associated with good quality at reasonable prices, but perception of quality has declined and given prices the appearance of being too high. As other competitors entered the market and became aggressive in it, Marks & Spencer appears to have stood still. The issue here is to define and discuss brand equity, along with measures Marks & Spencer can undertake to increase theirs. The report is in the form of one to the company's board. Bibliography lists 11 sources.
Filename: KSmktgMS.rtf

iPod Sales in Hong Kong
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A 5 page paper assessing MP3 player sales in Hong Kong, specifically why Apple's iPod line does not sell as well there as it does in California. The paper uses Porter's rivalry component of the Five Forces to conclude that Apple should consider reducing the price of its base product; creating a package specifically for the Hong Kong market that includes the radio remote; and provide a means of recording music outside of the ability of Apple to profit from the sale. Bibliography lists 7 sources.
Filename: KSmktgiPodHK.rtf

Is Brand Advertising a form of Social Pollution?
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This 6 page paper considers to what extent brand advertising is a form of social pollution and to what extent it may be argued as economically essential and culturally enhancing form of symbolic communication. The bibliography cites 5 sources.
Filename: TEsocpollution.rtf

Is Cost-based Pricing Limited to Commodities
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This 11 page paper consider the idea that cost-based pricing procedures are only really applicable with commodities. The paper looks at this from a marketing perspective and after defining and demonstrating an example of cost pricing the paper considers the models that are then used to test for a potential market and measure the sales in that market, such as Fourt and Woolock, SPRINTER and regression analysis, before coming to a decision. The bibliography cites 6 sources.
Filename: TEpricem.rtf

Is Culture a Barrier to Marketing Planning?
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This 12 page paper considers the statement that many researchers believe that culture is the real barrier to successful marketing Planning, this paper then discusses this with reference to both theory and example cases. The bibliography cites 20 sources.
Filename: TEintmkt.rtf

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