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Papers On Marketing & Consumer Behavior
Page 80 of 192

Is Culture the Ultimate Barrier to International Marketing?
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This 6 page paper looks at the barrier to international marketing and considers issues such as the use of brands, market entry, internal distribution, payment arrangements, product and promotion, as well as the different legal issues. The bibliography cites 10 sources.
Filename: TEculmkt.rtf

ISSUES IN TRADE, INTERNATIONAL BUSINESS AND PRODUCT ROLLOUT
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This 5-page paper answers certain questions about economics, United States economic issues and product rollout via the Internet. Bibliography lists 9 sources.
Filename: MTinbusque.rtf

Italy Vacation
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A 6 page description of a hypothetical vacation to Rome, Italy. The writer discusses how the trip was planned, budgeted, and what were the influences that motivated the decisions relevant to the trip. Bibliography lists 10 sources.
Filename: khromvac.rtf

iTunes ; Will it Change the Marketing Tactics of Major Record Labels
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This 7 page paper looks at why and how the development of iTunes will impact the major record labels and the way in which they will have to change their marketing to sell music in the new digital environment. The bibliography cites 5 sources.
Filename: TEitunes.rtf

Japanese Fashions and the Western Market
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A 23 page overview of the practicality of introducing Japanese fashions into the Western market. A review of basic marketing premises is provided along with a short history of the evolution of Japanese clothing design. The author of this paper emphasizes that in order for such a venture to be successful a number of factors must be carefully assessed. These include the clothing preferences of both the very rich and influential and such components of the buying public as college students. A proposal is introduced for assessing these preferences using interviews and an e-mail based survey. Bibliography lists 16 sources.
Filename: PPjapFsh.rtf

Japanese Products In The United States
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A 5 page paper that discusses Japanese products in America. Questions: Why does the American consumer prefer Japanese products? Why is there such a Japanese trade deficit in the automotive industry? Despite agreements signed in 1995, the trade deficit is as large as ever - or is it? What does this 'deficit' look like when one looks at the average money spent per Japanese citizen on American products. These issues are discussed. Bibliography lists 5 sources.
Filename: PGtrad2.wps

JEANS, THE U.S. AND ASIA
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This 7-page paper focuses on consumer perception toward blue jeans in both the United States and Asia. Topics discussed include history, as well as advertising and communication methods. Bibliography lists 4 sources.
Filename: MTjeansa.rtf

Jeffrey J. Fox’s “How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients”
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A 5 page book review of this important how-to book on maximizing and achieving customer/client satisfaction for any business owner, executive, or salesperson. No additional sources are used.
Filename: TGrainmakr.rtf

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