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Papers On Marketing & Consumer Behavior
Page 82 of 192

KRISTEN'S COOKIE COMPANY -- AN OVERVIEW
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This 5-page paper is an overview of Kristen's Cookie Company, a company started by students that provides fresh-baked hot cookies to starving students. Included is a SWOT analysis, recommendations and conclusions.
Filename: MTkricoo.rtf

Kudler Fine Foods Web Site
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This 10 page paper looks at the way a web site for a fictitious company is designed, what is good and where there is room for improvements and then suggests improvements that could be made. The bibliography cites 6 sources.
Filename: TEkudweb.rtf

Labatt's Beer: Marketing
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3 pages in length. Carl H. Miller's article entitled "Beer and Television: Perfectly Tuned In" from All About Beer Magazine illustrates the importance of brand recognition when companies attempt to market their products. The extent to which product identification and name retention represent two of the most critical advertising points is both grand and far-reaching; that Labatt's ran a television commercial parodying a rival's popular identifying (ID) character – and became more successful for it - speaks to the tremendous influence ID characters have with regard to product recognition and retention. Bibliography lists 2 sources.
Filename: TLCLaBatts.rtf

LABOR MANAGEMENT SYSTEM FOR TACO BELL
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This 4-page paper is an analysis of a study performed on Taco Bell's Labor-Management System (LMS) and its effectiveness on labor distribution and customer service.
Filename: MTtaclab.rtf

Land Rover Discovery SUV: Harvard Case Study
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A 17 page paper. This paper presents a report and recommendations for positioning the Land Rover Discovery 4x4 SUV in the American market, which is currently dominated by Ford Explorer, Jeep Grand Cherokee and Chevrolet S-10 Blazer. An introduction provides background on the progress of the company and the Discovery. A massive amount of data are then synthesized to present comparisons of the Discovery with its most formidable competitors in this market. More data are analyzed to determine a customer profile as well as what consumers look for in an SUV when selecting one and how they use the vehicle once they have made the purchase. Based on these analyses, a positioning recommendation is made and a budget is presented for the different aspects of the marketing campaign. 5 Tables are included. Bibliography lists 1 source.
Filename: PGlndrv.rtf

Launch Packed Sugar Economy Pack In Sri Lanka
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20 pages in length. It has long been asserted that diversification is the key to financial security; however, is this indeed the answer for the packed sugar market in Sri Lanka? In light of the fact that there is an untested market for economy pack sugar, the only means by which to establish the demand is to conduct marketing research. Important to note, however, is the fact that numerous studies have been conducted which point to the conclusion that financial diversification is not a cure-all for the disease known as business risk. For Sri Lanka's packed sugar market, pros and cons should be weighed with the result pointing in the positive direction of international expansion. Bibliography lists 14 sources.
Filename: TLCsugar.doc

Launching a New Product
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This 4 page paper looks at questions concerning the launch of a new product. The first part of the paper looks at what considerations should take place prior to the launch of a new product, the second part of the paper looks at the potential of adding new products to the range, the third part of the paper considers how it may be priced and the last part of the paper discusses communication options. The bibliography cites 3 sources.
Filename: TEnewlan.rtf

Launching a New Product in International Markets; a Product Plan
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This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.
Filename: TEantiage.rtf

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