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Papers On Marketing & Consumer Behavior
Page 83 of 192
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Leadership in Times of Technology (8 pp)
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What does it take to be a good leader? Are
leaders in one field different than those in
another, or do certain qualities shine through no
matter what the arena? Has the quality of
leadership changed with the advance of technology?
These are some of the questions this discussion
will pose and answer. The leadership techniques
of Richard Dell and Steven Jobs will be examined,
to see how they led the field in the areas of
computer technology.
Bibliography lists 6 sources
Filename: BBldrtch.doc
Lexington Diabetes Center Marketing Plan
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A 22 page paper containing slide contents and speaker notes for a 26-slide PowerPoint marketing plan for a diabetes educational center in Lexington, Kentucky. Bibliography lists 13 sources.
Filename: KSmktgHltDiaKY.rtf
LIFECYCLE THEORY AND DAFT MANAGEMENT STYLE
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This 7-page paper discusses product lifecycles in connection with Ford's Mustang car. Also presented are Richard Daft's management theories, and how they tie into lifecycle theory. Bibliography lists 3 sources.
Filename: MTdaftlc.rtf
Lincoln MKS (Ad Analysis)
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This 3 page paper evaluates an ad according to the AIDA concept. No bibliography.
Filename: SA903ad.rtf
LIONSGATE AND TARGET MARKETS
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This 7-page paper examines marketing strategies that can be used by Lionsgate Entertainment to reach its target market for genres such as horror, teen comedy and action. Bibliography lists 5 sources.
Filename: MTlionsgat.rtf
LISTERINE AND COMPETITIVE ANALYSIS
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This 3-page paper provides a marketing analysis of two of Listerine's competitors: Oral-B (a Procter & Gamble brand) and Colgate-Palmolive. Bibliography lists 2 sources.
Filename: MTlistcomp.rtf
Literature Review of 25 Articles on Hotel Revenue Management Systems
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This is an 8 page literature review on hotel revenue management systems. A literature review on hotel revenue management systems covers not only the recently developed technological systems which handle different revenue management concerns such as forecasting, demand, competition and hospitality networks but also covers many traditional avenues used to increase revenue such as customer satisfaction, environmentally efficient programs, introduction of innovative and unique facilities and catering to specific target groups among other factors.
Bibliography lists 25 sources.
Filename: TJhotmn1.rtf
LIZ CLAIBORNE, VIRGIN AND THE INTERNET
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This 12-page paper describes how Liz Claiborne and Virgin have successfully used the Internet to market their products and services. Bibliography lists 5 sources.
Filename: MTclavir.rtf
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