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Papers On Marketing & Consumer Behavior
Page 86 of 192

Management Plan for Member's Advantage
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A 5 page paper providing a management plan for a provider of benefits administration services. Member's Advantage provides benefits administration services to small companies with less than 100 employees and operating in the health care industry. It is a full service company that allows its health care customers to fully outsource its entire benefits administration function. The first alternative that Member's Advantage should pursue is that of marketing itself to local health-related businesses in conjunction with developing professional networks in the local area and addressing debt as the company builds positive cash flow. Bibliography lists 1 source.
Filename: KSmgmtBene.rtf

Managing a Marketing Campaign / Gambling Via Computer
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5 pages on how to creatively market computer-based gambling casinos to the American people. The writer discusses the existing market, niche, and very basic procedures. No Bibliography.
Filename: Perscom2.wps

Managing a Marketing Campaign / Word Processors that Understand Speech
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6 pages discussing basic ideas behind how the writer would market a fictitious product called "Speak Your Mind, Version 1.0"-- which would enable users of common word processors to literally speak to their computers-- giving them commands verbally instead of via keyboard. Bibliography lists 3 sources.
Filename: Perscomm.wps

Managing Complex Sales
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A 3 page paper discussing issues associated with making large and complex sales. The paper includes discussion of communication and cooperation, and includes an example. Bibliography lists 5 sources.
Filename: KSmktgSales.rtf

Managing Internet Marketing Information
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An 11 page paper discussing various data mining techniques and their applicability to marketing tasks. The paper examines searching newsgroups postings, web mining and opt-in email lists as workable approaches to gaining consumer information for the purpose of more narrowly targeting the Internet consumer. It recommends a combination of web mining and opt-in lists as a realistic and cost effective method of gaining valuable consumer information without entering the world of spam. Bibliography lists 12 sources.
Filename: KSdataMine.rtf

Managing Internet Marketing Information - Part 2
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A 10 page paper discussing the rationale and methods of building an opt-in mailing list. Data mining is a growing area of interest and use, but it is still not as pervasive as is the issue of privacy on the Internet. Most marketers have no sinister intent, of course, but consumers are still uncomfortable with leaving electronic trails and the ubiquitous "cookies." When asked, many are more than happy to give their opinions, and the possibility of winning a substantial prize enables them to rationalize the time it takes to answer a few questions. From the consumer's perspective, the overriding factor is that he is asked to participate, rather than included without his knowledge or consent. Bibliography lists 13 sources.
Filename: KSdataMine2.wps

MARKET ENTRY - X CORPORATION
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This paper compares the benefits of entering a new market first (as a "pioneer") versus late market entry. Bibliography lists 10 sources.
Filename: MTmarent.rtf

Market Evaluation
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Whenever a business considers investing time and capital in new projects, there exists a need to evaluate the market for future trends and influencing variables to determine cost efficiency. Technology has become one of the major influences on the market system today, both as a characteristic that must be considered for a business and as an evolving market in its own right. The electronics market is influenced in a reciprocal manner with the information technology market and shares many of the same variables of cost consideration. The same can be said of the drug and cosmetics industry and the petroleum market. These latter two are considered direct services and are more affected by customer satisfaction and competition. For all of these markets, the bottom line is cost efficiency and financial gain while providing a service and, or product. This 9 page paper examines some of the variables to be considered in maintaining cost efficiency in a changing market. Bibliography lists 9 sources.
Filename: Markeva2.wps

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