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Papers On Marketing & Consumer Behavior
Page 88 of 192

Market Research for a New Line of Running Shoes
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A 10 page paper discussing considerations for conducting meaningful and valid market research meant to assess the potential for a new line of athletic shoes. It proposes using a Likert scale questionnaire and selecting a sample population from among mall shoppers. This preliminary market research may or may not call for additional research. The possibility that additional research will be beneficial is great, and likely would need to encompass a larger and more varied sample population. Bibliography lists 16 sources.
Filename: KSmktgShoes.wps

Market Research for the N-Gage
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An 8 page paper discussing a market research project. The N-Gage is a Nokia product that is a small, independent game controller that also has cellular telephone and wireless Web capabilities. It is an MP3 player, a text messaging device and contains an FM radio. The purpose here is to conduct market research designed to gauge consumers’ acceptance of the product. Includes a cross-tabulation table and a frequency table. Bibliography lists 7 sources.
Filename: KSmktgN-Gage.rtf

Market Segmentation
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This 3 page paper provides an overview of market segmentation. There is a decided focus on the audience. Bibliography lists 3 sources.
Filename: SA647mkt.rtf

Market segmentation: white goods
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A five page paper which looks at market segmentation with reference to the sale of white goods in Europe, especially with regard to socio-economic and cultural variations in the customer base. Bibliography lists 3 sources.
Filename: JLwhiteg.rtf

Marketing
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This 9 page paper answer three questions; what is the difference between marketing to businesses and consumers, how the internet may be used strategically in a marketing campaign and what the value of personal communication in marketing is. Numerous examples are cited throughout the paper. The bibliography cites 7 sources.
Filename: TEmarqu2.rft

Marketing 'Brush on the Run'
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A 10 page marketing plan for a one-use, disposable toothbrush that comes complete with toothpaste that does not require rinsing. It can be used in any setting where traditional methods are inconvenient or even impossible, such as in the car on the way to work. It is an item that should find great success with travelers and even children, both of whom can provide additional promotional outlets. Brush on the Run is to be test-marketed in Denver; the paper lists population and income characteristics for the Denver area as well as market data for existing brands. Bibliography lists 10 sources.
Filename: Ksbrush.doc

Marketing “Hogs” - Harley-Davidson’s Enduring Allure
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A 15 page paper examining marketing practices at this company and making recommendations for the future. With mergers and acquisitions and greater pressures to grow faster than ever, there are fewer numbers of truly old companies in the United States. Recently celebrating its 100th birthday, Harley-Davidson has avoided – though narrowly at times – becoming a statistic of a great American company that no longer exists. The purpose here is to answer questions about its marketing practices as it continues to build on its decades-old reputation and unique mystique. Bibliography lists 17 sources.
Filename: KSmktgHogs.rtf

Marketing "Honor System," a Plagiarism Detection Device
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A 5 page paper marketing a plagiarism detector system that accepts electronic files, but focuses on analyzing hard copy for plagiarized content. The Honor System machine works on the same principle as any standard fax machine. The machine digitizes content and transmits it to the Honor System servers, where the data is analyzed for similarity to published works and those that other instructors already have submitted for analysis. The machine produces a one-page report in hard copy, similar to the confirmation page produced by fax machines with that capability. The paper includes a review of features, benefits and cost, and provides ordering instructions. Bibliography lists 1 source.
Filename: KSmktgEduPlagDet.rtf

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