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Papers On Marketing & Consumer Behavior
Page 89 of 192

MARKETING - ESSAY QUESTIONS
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This 7-page paper discusses aspects of marketing. Included are how Starbucks is a "New Era" corporation, a SWOT analysis for a start-up brewery, and the positioning of hybrid cars to different market segments. Bibliography lists 2 sources.
Filename: MTmarkvari.rtf

Marketing / A General Overview
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An 8 page paper discussing general aspects and tools of marketing. Though it tends to appear to be a vast catch-all term for all business activity that is not either pure manufacturing or customer service, it rides that fine line between art and science, incorporating aspects of both. It can be straightforward and understated, or it can be aggressive to the point that it alters the course of competing companies. For the most part, consumers often do their best to avoid the multi-million dollar advertising campaigns of the giant companies, but marketers are determined to capture their attention. The paper discusses common marketing tools such pricing, advertising, sales promotion, public relations and the four Ps of marketing. Bibliography lists 8 sources.
Filename: Genmkt.wps

Marketing / Relationship & Transactional
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This 12 page research paper discusses the differences between the relationship and transactional approaches to marketing. Specific examples of companies using each are included. Also included are examples of how companies have tried to buy customer loyalty - unsuccessfully. Which approach will be required for future competitiveness is discussed. Bibliography lists 8 sources.
Filename: Reltrans.wps

Marketing a Commodity; Coffee
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This 3 page paper looks at the issues which need to be considered when marketing a commodity. Using coffee as an example the paper uses the 4 P's of product, price, placement and promotion to discuss the approaches which can and should be used when marketing any commodity. The bibliography cites 3 sources.
Filename: TEcoffee.rtf

Marketing A Fictitious Product / Plan
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A 16 page marketing plan for a fictitious product: an "all-in-one" toothpaste & mouthwash gel. The writer analyzes true statistics to evaluate the toothpaste & mouthwash industries individually, their markets, and whether this product will be successful. Product, pricing, promotion strategy, etc; are all presented as is a brief overview of how success will be continually measured and maintained. Bibliography lists 13 sources.
Filename: Tootmout.doc

Marketing A Health Business in Japan
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This 5 page paper considers how a company may enter the Japanese market. The writer considers the marketing mix after identifying the target audience and then looking at the most effective and economic way of reaching this market. The bibliography cites 6 sources.
Filename: TEjapmar.rtf

Marketing a Hospital
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This 10 page paper considers the way that a hospital will develop a marketing strategy to market its services. The paper considers the way that marketing theory will be used to help identify and develop a plan, what marketing elements the plan should include and how the plan should be linked to the overall business plan. The paper looks at who the marketing plan will be developed it does not present a marketing plan. The bibliography cites 10 sources.
Filename: TEhospmar.rtf

MARKETING A MICROBREWERY
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This 4-page paper focuses on some marketing strategies when it comes to setting up a microbrewery. Topics discussed include targeting a market, pricing strategies and product strategies. Bibliography lists 3 sources.
Filename: MTmarmic.rtf

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