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Papers On Marketing & Consumer Behavior
Page 90 of 192

Marketing a New Music Album
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A 7 page paper discussing approaches that a new artist can consider in marketing an independently-produced music album. Self-promoting recorded music formerly was a matter of gaining radio air time for it. The rationale was that listeners would create demand, record companies would see the error of their ways and then offer lucrative contracts. Times and conditions have changed, and the Internet offers a wealth of opportunity. The paper discusses taking advantage of download sites in providing samples, as well as promoting the artist locally with intent to drive would-be purchasers to appropriate websites. The industry is changing, and in ways most advantageous to the new artist. Bibliography lists 13 sources.
Filename: KSmktgMusic.wps

Marketing A New Private Investigation Business
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A 7 page paper on starting a PI business. The papers main focus is on how the marketing mix's four major parts: price, promotion, product, and distribution are applied to starting a private investigation business.
Filename: Privinv.wps

Marketing a New Product
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5 pages in length. The focus of this paper is to determine the marketing of a new product, specifically, who the target audience will be, the customer needs, a description of the company and the product and needs this product will fulfill. The new product we are introducing is a healthy drink called Juice Bomb Fruit Drink. Because the health food industry operates much the same as any other large corporation with regard to bottom lines and profit margins, it is essential that it pay attention to these indicators of consumer buying as new products are being marketed. Bibliography lists 4 sources.
Filename: JGAprodp.wps

Marketing a New Product
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This 5 page paper looks at the way in which a new product may be marketed. The writer considers the way a target market may be defined in terms of customers and then how pricing, promotion and placement may occur. This is demonstrated by the use of an example, a watch. The bibliography cites 4 sources.
Filename: TEwatch1.wps

Marketing a New Product Using a Marketing Audit
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This 12 page paper consider how a new product may be launched and uses a marketing audit to determine what and how the product will be dealt with. The example used is a new vegetarian alterative for McDonald’s. The bibliography cites 15 sources.
Filename: TEmrkaud.rtf

Marketing a Small Business on the Internet
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This 9 page paper considers the benefits of marketing a small business on the Internet. This paper assesses how technology has broadened the home based business market in the past 10 years and how this has influenced the ability to manage control in marketing. Bibliography lists 9 sources.
Filename: MHMarksm.wps

Marketing a Wireless Router
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An 18 page paper addressing marketing considerations for a Cisco wireless router. The paper provides a market analysis; company analysis; value proposition; and marketing strategies. Includes an outline and executive summary. Bibliography lists 11 sources.
Filename: KSmktgRoutr.rtf

Marketing a Youth Film
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This 3 page paper provides an overview of the marketing of a youth film. Bibliography lists 2 sources.
Filename: MHYouFil.rtf

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