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Papers On Marketing & Consumer Behavior
Page 91 of 192

Marketing According to Erikson
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A 3 page paper linking Erikson’s eight stages of development with marketing practice. Using McDonald’s as the example, the paper concludes that the company needs to examine demographic data and begin concentrating its marketing toward older consumers, rather than continuing to struggle to make a $1 Happy Meal attractive to customers beyond Erikson’s stages three and four. The company’s product life cycle has been stretched further than it ever should have been, and the company needs to adjust product and promotion to attract individuals in later developmental stages. Bibliography lists 4 sources.
Filename: KSmktgErik.rtf

Marketing Acme Computers in Colombia
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A 5 page paper examining the suitability of Colombia as an expansion site for Acme Computers. Based on current economic conditions, Colombia represents an attractive location in which to market Acme Computers. The people are receptive, and economic growth is such that the market for the products is more favorable now than in the past. Bibliography lists 4 sources.
Filename: KSmktgCompColo.rtf

Marketing Air Freight On The Internet
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A 10 page research paper which looks at what is needed to have a successful presence on the Internet for an air freight carrier. The writer specifically profiles the Web sites of FedEx and UPS examining the features which make these sites successful. Bibliography lists 6 sources.
Filename: Airfreit.wps

Marketing and Advertising Books
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This 12 page paper reviews three books on marketing and advertising, summarises the main messages and consider the relevant of the books to a marketing student. The books reviewed are Ogilvy On Advertising by David Ogilvy, Fool-Proof marketing by Robert Bly and Selling the Wheel by Jeff Cox and Howard Stevens. The bibliography cites 3 sources.
Filename: TEmkbook.rtf

Marketing and Health Care
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This 4 page paper looks at television ads and other marketing of health care products. The paper argues that they are more negative than positive. Specific examples are provided. Bibliography list 3 sources.
Filename: SA840mkt.rtf

MARKETING AND ITS IMPACT ON SOCIETY
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This 3-page paper focuses on ethics and society when it comes to marketing. Bibliography lists 1 source.
Filename: MTmarksoci.rtf

Marketing and Personal Sales Questions
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A 7 page paper answering two questions: (1) Distinguish between a marketing strategy, a marketing plan, and a marketing program; and (2) "How would our economy operate if personal sales-people were outlawed? Could the economy work? " Bibliography lists 4 sources.
Filename: KSmktgandSales.rtf

Marketing and Sales Plan for a New Product
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This 6 page paper puts the student in the position of a consultant where they have been asked to develop sales and marketing plan for a new product. The paper show the use of the 4 P's model that uses product, price, placement and promotion as the foundation to develop the marketing plan. The example product is sweet pasta, but the same process could be used for any product. The bibliography cites 4 sources.
Filename: TEsweetp.rtf

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