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Papers On Marketing & Consumer Behavior
Page 92 of 192

Marketing and Strategy Discussion Questions
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A 6 page paper answering 4 discussion questions, 2 in marketing and 2 in strategy, each at the Master's level. The questions address mass marketing, individual purchase decisions and environmental effects on long-range planning in home health care. Bibliography lists 4 sources.
Filename: KSmktgDQs.rtf

Marketing and The Importance of the Decision-Making Process
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This 3 page paper supports the idea that gathering information on target market consumer decision-making is essential to the formulation of a marketing strategy. Bibliography lists 2 sources.
Filename: SA841mkt.rtf

Marketing And The Wall Street Journal
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5 pages in length. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers within Internet marketing. Brian O'Donnell's approach illustrates just how gender, race, income, age, lifestyle and usage are no longer presented in rigid, easily defined components; rather, these demographic elements are in a constant state of change. Because of this perpetual fluctuation, Internet marketing focus must remain ever pliable. Bibliography lists 1 source.
Filename: TLC_WSJ.rtf

MARKETING ARCHITECTURE
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This 6-page paper covers marketing and how it pertains to the architectural industry. Topics covered include what, exactly marketing is, definitions of proactive and reactive marketing, and tactics architects need to use for marketing their services. Bibliography lists 5 sources.
Filename: MTmararc.rtf

Marketing Article Analysis
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This 3 page paper analyzes and article about marketing, and gives a reaction to it. Bibliography lists 2 sources.
Filename: HVMktArt.rtf

Marketing As A Career Choice
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5 pages in length. Marketing is the ideal way to express one's ideas and creativity, while at the same time accomplishing the needs and wants of the business world. In today's world, that also means incorporating the Internet as a way in which to reach all possible target markets. When the student examines the benefits of a career in marketing, one of the most important considerations will be the overwhelming impact online advertising has had upon the industry as a whole. Bibliography lists 4 sources.
Filename: TLCMarkC.rtf

Marketing at American Airlines
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A 7 page paper discussing the approaches that American Airlines is taking in marketing itself in early 2004. Long-haul carriers still have not fully recovered from the aftermath of the 9/11 attacks and the recession that followed, and American Airlines maintains some attractive offers. Most offers are attractive only to rather narrow market segments, however, and some co-branding efforts are more hype than substance, such as an alliance with Discover card that gives consumers the ability to apply for “rewards” certificates at the rate of 0.25 to 1.0 percent of non-gas purchase expenditures. American is offering more than 100 promotions at the present time, but only a few have any real value for the consumer. Bibliography lists 9 sources.
Filename: KSairMktgAm.rtf

Marketing at Cunard Line, Ltd.
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A 7 page paper discussing Harvard Case 5-954-046. Cunard is a century-old British luxury cruise line facing recessionary conditions in 1992 and seeking a marketing approach better than that it has been using for several years. Competition has increased in the cruise industry in the past several years, making several low cost lines available. The paper recommends that Cunard use competitors’ advertising as increasing overall awareness, then capitalizing on that increased awareness to increase its own revenues. Bibliography lists 1 source.
Filename: KScunard.rtf

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