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Papers On Marketing & Consumer Behavior
Page 96 of 192

Marketing Communications and the Selling of Financial Services
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Financial services products are an intangible good and may often be a grudge purchase making them harder to sell. This 5 page paper considers the role of communications in marketing financial services and looks at how a financial services company can gain a competitive advantage. The bibliography cites 8 sources.
Filename: TEfinancals.rtf

MARKETING COMMUNICATIONS AND VIRGIN ATLANTIC
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When Virgin Atlantic was founded in 1984, it was little more than a commuter airline "puddle jumping" throughout Europe. Today, it is an airline that fights regular battles with British Airways, while promoting its "upper class" service. This paper explores how, exactly, Virgin Atlantic communicates its image to the flying public. Bibliography lists 3 sources.
Filename: MTvirgin.rtf

Marketing Communications at Johnson & Johnson
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A 16 page paper discussing how Johnson & Johnson might improve marketing communications. The company has weathered several complaints and lawsuits regarding marketing claims from the early years of the new century and by 2005 focuses on positive marketing including "America's Nurses: They Dare to Care" and "Having a Baby Changes Everything" campaigns along with the "Johnson & Johnson Spotlight Presentation(sm) series" of family-oriented television programming sponsorship serve to promote J&J in a positive light. Bibliography lists 25 sources.
Filename: KSmktgCommJ-J.rtf

Marketing Communications for Cadbury's Drinking Chocolate
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A 10 page paper providing a year's marketing communications plan for a current hot beverage product being sold in the UK market. The plan focuses on preteens and young teens (tweens) and young families. Bibliography lists 10 sources.
Filename: KSmktgComProd.rtf

Marketing Communications in the Private and Public Sectors; Providing Goods and Services
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A 10 page paper discussing the role of marketing in the public and private sectors; the 4 Ps; differences in marketing goods and services; and the value of market research. Neither of the four Ps can stand alone in contributing to the success of a product or service, at least not on a long-term basis. Each, however, can contribute to the success of the product or service (Joseph, 2001). Those offering any good or service to the public need to ensure that the product remains relevant to the consumer. Market research, public relations and marketing communications fill roles in achieving that end. Bibliography lists 11 sources.
Filename: KSmktgCommPubPri.rtf

Marketing Communications; The Soft Drinks Market
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This 5 page paper is written in two parts. The first part of the paper looks at how companies create loyalty. Using Pepsi and an example, the paper looks at the marketing background, target audience, advertising and communications models using a mix of primary and secondary research to demonstrate the reasons why people form attachments to some brands. The second part of the paper looks at the Snapple brand and considers how the brand could be re-launched the way the marketing and communication could take place. The bibliography cites 5 sources.
Filename: TEsnappleA.rtf

Marketing Compaq in the Global Market
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A 21-page paper discussing strategies for Compaq to target potential home computer users in economies that are nearly developed, but have not yet attained fully developed standing. Compaq's retail opportunities have been eroded in the US by the commoditization of the PC, but computers are much newer in many parts of the world. The company does not face an opportunity to repeat its astounding periods of growth as in the early years by entering into these new markets, but it does have opportunity to greatly increase revenues and extending the life of its current products. Bibliography lists 19 sources.
Filename: KScomqMktg.wps

Marketing Computer Hardware In Turkey
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7 pages in length. Once plagued with the unflattering moniker Sick Man of Europe, Turkey has done well to bring itself into the twenty-first century. One of the primary components of this vast improvement has been within the world of technology, where the Turks have sought to incorporate both their people and their government into the forward-moving aspect of computerization. As a means by which to help this nation expand, the marketing of computer hardware will serve as a significant boost to the ongoing efforts of Turkey's technological expansion. The writer discusses various issues and concerns in relation to marketing computer hardware in Turkey. Bibliography lists 5 sources.
Filename: TLCTurky.doc

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