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Papers On Marketing & Consumer Behavior
Page 101 of 192

MARKETING HOME HEALTH CARE SERVICES
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This 3-page paper covers some suggestions when it comes to marketing of home health care medical services to the population. Bibliography lists 4 sources.
Filename: MTmahohe.rtf

Marketing Houston to a New York Target Market;
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This 5 page paper considers how a marketing plan may be formulated and implemented that has the aim of promoting travel to Houston, Texas, form New York. The bibliography cites 3 sources.
Filename: TEhoustn.wps

Marketing Hurricane Island Outward Bound School
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A 10 page paper discussing the history and line-of-business marketing efforts of this Maine location of an international organization. Outward Bound is a program that challenges people of all ages, skill level and backgrounds to move beyond their traditional “comfort zones,” to challenge themselves physically and emotionally to discover positive qualities about themselves of which they previously were unaware. There appear to be many more people who could benefit from Outward Bound USA’s programs than will be able to join any course based on personally prohibitive cost. The paper recommends that the School stress the availability of scholarship money more strongly that it currently does. Based on Harvard Case Study 9-588-019. Bibliography lists 11 sources.
Filename: KSmktgOutBound.rtf

MARKETING ICE CREAM BARS IN GERMANY
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Examining market conditions, target markets and competition in Germany, this paper is a marketing plan for an American company wanting to export ice cream bars to Germany. Topics discussed include consumer behavior and use of joint ventures and licensing for product distribution. Bibliography lists 6 sources.
Filename: MTgerice.rtf

Marketing in B2C and B2B Settings
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A 3 page paper discussing the differences between B2B and B2C marketing. The ultimate goals of each are the same, but the methods they use to accomplish those goals can and do differ immensely. Bibliography lists 2 sources.
Filename: KSecomMktB2x.rtf

Marketing in Different Countries
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This 6 page paper considers why marketing needs to different in developed, developing and under developed countries. Looking at the United Kingdom, Turkey and Sudan the paper outlines the types of products, legal and general environment, the promotion of the products, the price sensitivity and the ability to distribute a product in the country. The bibliography cites 6 sources.
Filename: TEdevcou.rtf

Marketing in the Banking Industry
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This 7 page paper is the beginning of a marketing plan. The paper looks at the banking industry in the US, starting with a brief SWOT analysis, the paper considers the industry and analyses a competitor in that industry before suggesting a target market and way to differentiate. The bibliography cites 10 sources.
Filename: TEbankmk.rtf

Marketing in the Toy Industry
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A 6 page paper commenting on an article warning of the decline of Toys 'R' Us and what that decline likely means for the toy industry. Wal-Mart, Toys 'R' Us and Target account for 48 percent of the toy sales in the US, but they do not account for 52 percent of sales. The paper urges manufacturers to seek out other distribution channels, taking advantage of online opportunities in direct sales, retail sales and online auctions. Bibliography lists 3 sources.
Filename: KSmktgToyInd.rtf

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