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Papers On Marketing & Consumer Behavior
Page 102 of 192

Marketing in the United Kingdom Financial Services Market
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This 7 page paper considers the way that market segmentation in this industry is manifested and its' importance in terms of the purchase decision, the types of purchases made and the choice of intermediary. The bibliography cites 4 sources.
Filename: TEfinmrk.wps

Marketing Is Not a Battle of Products; It Is a Battle of Perceptions
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This 10 page paper looks at how marketing sells perspectives rather than products. The paper considers how perceptiveness are built up with the use of direct and indirect marketing, using others, such as children as agents. The paper illustrates all points with examples to demonstrate their real life application. The bibliography cites 15 sources.
Filename: TEmarpercp.rtf

Marketing Is Not a Battle of Products; It Is a Battle of Perceptions
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This 10 page paper looks at how marketing sells perspectives rather than products and the role that integrated marketing communication plays in the creation of the consumer perspective. The paper looks at the role of integrated marketing communication and demonstrated how it takes place to create the desire impression and associations with a brand. The paper illustrates all points with examples to demonstrate their real life application. The bibliography cites 15 sources.
Filename: TEmarperct.rtf

Marketing Issues
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This 10 page paper consider five different aspects of marketing, defining and explaining them with examples. The paper looks at pricing, distribution, product branding, segmentation and buyer behaviour. The bibliography cites 7 sources.
Filename: TEmaris1.rtf

Marketing Issues; Segmentation
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This 14 page paper looks at the issues and the challenges for the marketing managers in consumer goods companies when applying market segmentation including why market segmentation matters and how it relates to target marketing and positioning. The bibliography cites 10 sources.
Filename: TEsegments.rtf

Marketing Keebler (Kellogg) Cookies
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A 7 page paper discussing use of the marketing mix to enhance cookie sales at Kellogg. This paper differs from another of the same name in that the only "p" of the marketing mix discussed is that of place. Includes a SWOT analysis. Bibliography lists 7 sources.
Filename: KSmktgCook2.rtf

Marketing Mac Computers
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This 14 page paper begins by describing the very first television commercial for the Macintosh Computer in 1984. That ad set the tone for Apple's marketing of this brand for the future. The writer describes several of Apple's campaigns for the Mac, demonstrating the company's creativity and innovative approach to marketing. Other marketing strategies, such as promotions and joint campaigns are reported. Suggestions are offered at the end. Bibliography lists 18 sources.
Filename: PGmacmk5.rtf

Marketing Management
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The Sports Drink Industry: 8 pages in length. Although foods account for more than fifty percent of its sales, beverages have become its strongest unit for the Quaker Oat Company, the manufacturers of the popular sports drink, Gatorade. This paper focuses on how Quaker segments the sports drink market, what the future marketing plans are, as well as past marketing strategies. Bibliography lists 12 sources.
Filename: JGAquakr.wps

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