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Papers On Marketing & Consumer Behavior
Page 103 of 192

Marketing Management / Customer Satisfaction & Profitability
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This 5 page paper discusses the relationship between customer satisfaction and profitability. Even in today's fiercely competitive market, some executives believe the two are mutually exclusive but other executives recognize that they are integrated. These opinions are discussed with examples. Bibliography lists 5 sources.
Filename: PGcussat.wps

Marketing Management in Commercial Real Estate
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A 10 page paper discussing factors to consider in marketing the commercial real estate business. Marketing is always important to the commercial real estate firm, but never more so than now. The current economic slowdown brings a need to more carefully target the marketing message, but also to make it available in a greater variety of venues including the Internet. Macroeconomic indicators should influence marketing efforts, for marketing needs to be more intense in times of diminished economic activity. Includes an abstract and outline. Bibliography lists 11 sources.
Filename: KSmkComRE.wps

Marketing Massage Oil In the United Arab Emirates
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An 8 page action plan for introducing a new massage oil in UAE's largest city. The company envisions establishing and benefiting from a niche market for Elemis Massage Oil, one in which customers are loyal to the product and actively ask retailers to provide it for them. The company seeks to be well established in the market before it attracts a great deal of attention from other potential competitors. Bibliography lists 6 sources.
Filename: KSmktMasOilUAE.rtf

Marketing McDonald's
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A 5 page paper assessing McDonald's current marketing. After coming under fire from all directions and actually being sued for making people fat – as though people have no choice but to gravitate to the arches – McDonald's has put a healthy spin on its current advertising messages while retaining the "I'm lovin' it" tagline. The purpose here is to examine Internet, television and radio advertising and to comment on McDonald's product life cycle. Bibliography lists 2 sources.
Filename: KSmktgMcD2005.rtf

Marketing Men's Toiletries : Old Spice
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10 page paper. The male grooming and hygiene market is one that is dynamic and growing, albeit slowly. Deodorants account for about one-half of this market. Old Spice introduced four new products in 2001, one of which was Cool Contact Refreshment Towels, a deodorizing pre-moistened towlette. The major part of this paper presents a marketing and sales plan for this new product. Data reflecting sales increases in the global men's toiletries industry are included. The last part of the paper discusses why customer care is important and what can be done to improve customer service. Bibliography lists 6 sources.
Filename: PGoldsp.rtf

MARKETING MIX AND SOAP
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This 6-page paper provides an overview of the integrated marketing mix, while offering suggestions for marketing a brand of consumer soap. Bibliography lists 3 sources.
Filename: MTmarmisoa.rtf

Marketing Mix Changes: A Good and a Service
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A 3 page paper discussing changes in the marketing mix for a good and a service over the past decade. The good discussed is the PC; the service used as example is dog grooming. Bibliography lists 3 sources.
Filename: KSmktgMxGdSvc.rtf

Marketing Mix for It's Popcorn Time
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A 4 page memo to the owner and financial advisor of a single-location confectioner specializing in coated popcorn addressing promotion, pricing and distribution issues associated with plans to implement online sales and perhaps entering into a contractual agreement with a national gift service company. IPT appears to be well positioned to expand to the degree that implementation of online sales and association with the gift service company will require. What remains at present is to ensure that current suppliers will be able to meet anticipated volume increases, and to design the new business goals in such a manner that they do not adversely affect existing customers. Bibliography lists 2 sources.
Filename: KSmktgPlIPTmix.rtf

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