term papers and more on Marketing & Consumer Behavior

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Marketing & Consumer Behavior
Page 104 of 192

Marketing Mix for Simply Fit
[ send me this paper ]
A 4 page paper providing a section of a larger marketing plan for a fitness center. This portion contains four sections: Marketing Strategies, The Marketing Mix, Implementation Plan and Evaluation and Assessment Methods. Bibliography lists 3 sources.
Filename: KSmktgMxSimFit.rtf

MARKETING MIX, BUSINES-TO-BUSINESS AND CONSUMER
[ send me this paper ]
This 6-page paper compares marketing mixes between an industrial, business-to-business concern with that of a consumer goods product company. Issues concern differences in pricing, research, promotion and distribution, as well as testing. Bibliography lists 5 sources.
Filename: MTmardif.rtf

Marketing Models
[ send me this paper ]
This 4 page paper considers the use of marketing models for assessing a marketing campaign. Fourt and Woolock model, the Parfitt and Collins model, simulation models and non metric multidimensional preference analysis (MDS). The paper assesses which is best used for a single purchase and looks at the strengths and weaknesses of the models. The bibliography cites 2 sources.
Filename: TEmarmod.rtf

Marketing Mueller’s Spaghetti®
[ send me this paper ]
A 5 page paper discussing Mueller’s Spaghetti®, a brand now more than 125 years old. Until only a few years ago, it was a brand of Bestfoods and then became a brand of Unilever when it acquired Bestfoods. Mueller’s is a spaghetti brand recognized everywhere, yet is not the market leader in the US. Despite not leading its market in the US, there are several countries throughout the world where Mueller’s is either first or second in that country’s market. Bibliography lists 5 sources.
Filename: KSmuellersSpag.rtf

Marketing Music On The Internet
[ send me this paper ]
A 6 page essay on the past, present and future of music marketing. The discussion of the future of music marketing focuses primarily on various forms of Internet marketing. A few of the topics broached are marketing from its earliest days when nearly anyone could be published in sheet music but recordings were scarce, to radio-driven popularity/sales building, to today's Internet market where the mass market approach is reduced to marketing to an audience of one, followed by some anticipated trends for the future. Bibliography lists 7 sources.
Filename: Netmusic.wps

Marketing Music on the Internet
[ send me this paper ]
A 10 page paper discussing how the Internet and digital music have evolved together. Though the future of Napster largely has been left to copyright holders, the likely demise of Napster does not signify the end of all digital music exchange on the Internet. Rather, that in the future will be used to drive CD sales. Increased acceptance of downloaded music can allow new artists and independent music companies to gain much greater exposure than otherwise would be possible. Bibliography lists 13 sources.
Filename: KSmktgIntMusic.wps

Marketing Myopia
[ send me this paper ]
This 3 page paper summarises the 1960 article written by Theodore Levitt entitled “Marketing Myopia” which looks at the way businesses, such as the railroads, failed due to a product orientated approach. The bibliography cites 1 sources.
Filename: TEmktmyopia.rtf

Marketing NetJets
[ send me this paper ]
An 11 page paper discussing the marketing base of NetJets, a fractional ownership airline company. NetJets uses a time-share concept to sell interest in corporate-sized jets, enabling the purchase of as little as one-eighth ownership rather than bearing the total cost of purchase, maintenance and operation. It is the leading competitor in its industry, and was purchased by Warren Buffet in 1995. The paper examines NetJets and the 4 Ps with concentration on price, and compares NetJets to the early days of Southwest Airlines. It concludes with the recommendation that NetJets offer capital budgeting analysis to potential customers as a marketing tool. Bibliography lists 7 sources.
Filename: KSnetJets.rtf

Page 104 of 192
<< more 92 93 94 95 96 97 98 99 100 101 102 103 104 more >>

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!