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Papers On Marketing & Consumer Behavior
Page 105 of 192

Marketing New And Used Automotive Parts On The Internet
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14 pages in length. Jumping on the Internet bandwagon, the new/used automotive parts industry has begun to experience what most every other major dot.com presence has encountered: an increase in sales, a decrease in production/overhead costs and a clientele of people they would otherwise never be able to reach through conventional, brick-and-mortar methods. Bibliography lists 10 sources.
Filename: TLCMrktAu.rtf

Marketing Nonessential Goods and Services Internationally
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A 3 page paper discussing the sociocultural, economic, political/legal, and technological environmental factors that marketers must consider when marketing any nonessential good or service, using Barbie® dolls, beer and financial services as examples and points of reference. Individuals in the target market must have money in sufficient amounts so that they can buy the sources they need. No sources listed.
Filename: KSmktgMiscIntl.rtf

Marketing of a Remote Control for a Fire Alarm
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A 3 page review of the factors that are critical in product success. This paper emphasizes that while product design is important, effective marketing is a critical component of effectively placing a product in the hands of the consumer.
Filename: PPmrktFireAlarm.rtf

Marketing of Goods vs. Services
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7 pages in length. There are those who feel that there are significant differences in the marketing of goods versus those of the marketing of products. The purpose of this paper is to examine these differences as well as any similarities in order to consider whether there are strategic considerations that are similar to the marketing of both. Bibliography lists 6 sources.
Filename: JGAgdser.wps

Marketing of PETsMART
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5 pages in length. The writer discusses various aspects of PETsMART's marketing program, including pricing, advertising, promotions and product line. Bibliography lists 4 sources.
Filename: TLCpMart.doc

MARKETING OF PRIVATE COLLEGES
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This 15-page paper focuses on why colleges should develop marketing plans and stragegies. Topics under discussion include SWOT and PEST analysis, as well as some recommendations for a ficitious college. Bibliography lists 19 sources.
Filename: MTcolmkt.rtf

Marketing on the Internet
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This 8 page paper considers how marketing o the internet can take place, The paper begins by considering the market itself, its’ development and future potential of e-commerce. The paper then looks at the opportunities it presents and how it need to market in order to fit in with the purchasing models that are emerging. The bibliography cites 9 sources.
Filename: TEmrkint.rtf

Marketing on the Internet; A Case Study
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This 18 page paper considers the advantages and disadvantages of marketing in the internet and how a company should undertake deciding whether to develop an internet presence. Included in the paper are issues such as the presence and size of the target market, the suitability of the product and the use of the web to support or create sales and the strategic use of marketing on the internet to reduce traditional risks. The case concerns Benetton and whether they should pursue an internet strategy, however, the theories and arguments are relevant for other industries and companies. The bibliography cites 19 sources.
Filename: TEmarweb.rtf

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