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Papers On Marketing & Consumer Behavior
Page 106 of 192

Marketing Orbitz Travel
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A 13 page paper discussing how this online travel service can better market itself, with special attention to advertising. Orbitz provides a valuable service customizable by the customer according to the customer's needs. It has not advertised this fact well in the past; more effective management of the promotion "P" of the marketing mix can only be beneficial. Bibliography lists 10 sources.
Filename: KSmktgOrbitz.rtf

MARKETING ORIENTATION AND PROFITABILITY IN ORGANIZATIONS
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This paper attempts to link the concept of market orientation with profitability in firms. Topics discussed include what market orientation is (and how it differs from "marketing") and challenges inherent in implementing it in firms. Bibliography lists 9 sources.
Filename: MTmarori.rtf

Marketing Pagers And Cellular Phones In Cyberspace
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15 pages in length. To be a pioneer in one's industry is to encourage all others to follow; however, the company that ultimately started the progressive ball rolling is typically the one that will reap the most benefits. The writer discusses various marketing aspect as they relate to launching a new cyberbusiness for pagers and cellular phones. Bibliography lists 15 sources.
Filename: TLCcellp.wps

Marketing PC-Based Home Security
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An 11 page paper discussing the marketing of current developments in central and electronic security systems that are also capable of controlling home systems such as heating and lighting. The smart house holds great promise for the future. Paradoxically, however, though most systems center on security, there is very little mention of security measures for the systems themselves. Includes an executive summary, letter of transmittal and one tablel. Bibliography lists 5 sources in 13 footnotes.
Filename: KSmktgITHomeSec.rtf

Marketing PET Flake
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A 21 page paper developing a marketing strategy for international operations to produce PET flake to be used in manufacturing activities. Recommendation is to develop a joint venture in South Korea to produce PET flake to be used in manufacturing in a variety of Asian countries. The paper includes Porter's five forces and PEST analyses. Bibliography lists 13 sources.
Filename: KSmktgPET.rtf

Marketing Pharmacy Services to Young Mothers
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A 7 page paper describing a young mother with a sick child and her preference for type of pharmacy – clinic, tradition or megastore, followed by a discussion of how other types of pharmacies could attract more customers like her. Bibliography lists 3 sources.
Filename: KSmktgPharmWom.rtf

Marketing Plan / Lush Ice Cream and Sorbets
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A 12 page marketing plan. Lush Ice Cream and Sorbets is a startup company that is far from just another ice cream manufacturer. The company's target market is comprised of vacationers visiting coastal resorts along the North and South Carolina coastline. Lush offers a few standard ice cream flavors (i.e., chocolate and vanilla), but nearly all the product line is composed of high-quality 'bar flavors.' That is, Mudslide ice cream and Margarita sorbet. All are non-alcoholic, and all are packaged in reusable thermal mugs that carry advertising at least of Lush and specific resorts, but is open to other local businesses as well, such as higher-end restaurants serving the tourist trade. Ben & Jerry's shows an example of a regional business turned national; Lush has determined to grow as a collection of regional successes administered by one central location. Bibliography lists ten sources.
Filename: Lush.wps

Marketing Plan / Overview to Increase Sales
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5 pages total. A short overview of plans for a computer company to augment its sales volume of laptop computers. Using basic marketing techniques, the strategy described seeks to better define the company's target niche and develop a plan to reach it. First page is a sample excerpt from the "Minutes" of a previous executive board meeting (in accordance with "Robert's Rules"). Paper concludes with a brief outlook for the future. No Bibliography.
Filename: Laptops.wps

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