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Papers On Marketing & Consumer Behavior
Page 107 of 192

Marketing Plan Evaluation
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A 6 page comprehensive overview of how corporations develop marketing/advertising plans and then evaluate their effectiveness. Specific examples are provided. Bibliography lists 6 sources.
Filename: No Longer Avilable

Marketing Plan For A Community Nursing Program
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A 6 page paper on recruiting student volunteers to work with homeless children at a homeless shelter. The writer describes the methods proposed to recruit volunteers along with unique innovations to motivate students. Techniques for assessment of the program are described. Bibliography lists 6 sources.
Filename: Nursemar.wps

Marketing Plan For A Community Nursing Program # 2
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A 5 pager on recruiting women from an inner-city homeless shelter to attend S.T.D. workshops. The writer describes the methods proposed to recruit them as well as how to evaluate whether or not these are successful. Bibliography lists 5 sources.
Filename: Nursema2.wps

Marketing Plan for A New Youth
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A 14 page paper presenting a marketing plan for A New Youth, an all-natural skin care cosmetic currently local to Southern California. A New Youth's products constitute a single primary line of skin care products designed for facial use. The products are available in two lines to more closely accommodate customers' personal needs. The new product is Youthful Aging, a line of skin care products targeting women over the age of 35. The product line specifically addresses optimum skin care and does not contain items of makeup, making it appropriate for use by men as well. Includes a SWOTT analysis and budget. Bibliography lists 7 sources.
Filename: KSmktgPlNewYth.rtf

Marketing Plan for a Postal Service Business
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An 8 page paper providing a hybrid of business and marketing plans for a postal service business. Hamilton Quik-Mail will offer mail and package services, as well as offering mail boxes for customers’ use. The paper includes marketing, production, facilities, human resources and financial plans. Bibliography lists 3 sources.
Filename: KSmktgPlPost.rtf

Marketing Plan for Affordable Housing
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A 10 page marketing plan for concentrated home building. Materials and labor costs are higher than ever before, but there is a real need for affordable housing that serves that middle ground between public low-income housing and the soaring transitionals going up on postage-stamp sized lots in developments across the nation. A niche has opened to the builder committed to quality and to holding down costs where ever possible, as many would-be home buyers find most new housing beyond their reach. Building in accordance with the standards of government-backed lenders assures acceptance by nearly every mortgage broker, many of which are seeking additional funding opportunities themselves as the wave of refinancing and upper-end new home purchases slows. Bibliography lists 7 sources.
Filename: Affordh.wps

Marketing Plan for Alternative Beverage Product:
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This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.
Filename: GSCocaco.rtf

Marketing Plan for California Financial Computing, Inc
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A 12 page paper discussing a software company's need for changing their marketing focus. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide geographical coverage by mainstream banking have been relaxed and merger activity has increased to levels never before seen. The company believes that their continued success depends on their ability to also serve the more standard branch of banking, and sees the Year 2000 problem as an opportunity to aid their entry into that market. Bibliography lists 10 sources. Mktgcal.wpd.
Filename: Mktgcal.doc

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