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Papers On Marketing & Consumer Behavior
Page 108 of 192

Marketing Plan for DirectInvest Brokerage Service
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A 10 page paper presenting a marketing plan for a startup online brokerage services firm. The online discount broker is the current news of stock trading. At just over 200,000 trades daily involving more than 100 million shares of stock, Internet trading still represents only a fraction of the total volume of any major exchange, but that volume grows at nearly 50% annually and is expected to grow at an even higher rate after totally secure transactions are assured for trading, as well as with the growth of the Internet. This marketing plan presents a current view of the industry and determines ways that DirectInvest can outlast the competition. Bibliography lists 11 sources.
Filename: Directin.doc

Marketing Plan for Dr. Finch
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A 12 page paper presenting a plan to enhance the marketing efforts of a one-dentist dental practice in British Columbia, Canada. As a licensed professional, Dr. Finch still is severely restricted in the number and scope of marketing avenues available to her, but those limitations also apply to all of her competitors as well. There are several routes that Dr. Finch can take to maximize measurable results from marketing efforts – measured in terms of new patients and increase revenues – that competitors are unlikely to recognize as being available to them as well. The paper discusses the marketing mix (the 4 Ps), how the practice might track and control its marketing efforts and discusses the returns on Dr. Finch’s time on a cost-benefit basis. Bibliography lists 5 sources.
Filename: KSmktgDrFinchBas.rtf

Marketing Plan for It's Popcorn Time
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A 5 page paper consisting of speaker notes for an available PowerPoint® presentation of a marketing plan for a single-location confectioner specializing in coated popcorn produced according to a newly-patented process. The marketing plan recommends instituting online sales and entering agreement with a third party gift business, as well as hiring a knowledgeable, no-spam Internet marketer to assist the company in promoting itself online. Bibliography lists 4 sources.
Filename: KSmktgPlnIPT.rtf

Marketing Plan for Photos4u
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A 10 page marketing plan for a new photography studio in a California city of 200,000. The city is surrounded by rich farmland and is too far away from a major metropolitan area to be considered to be a "bedroom" community; it is largely independent of other population centers. The paper includes discussion of markets and demographics, a SWOT analysis and an action plan. Bibliography lists 1 source.
Filename: KSmktPhoto.wps

Marketing Plan for PhysicianOffice Software
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A 6 page marketing plan for management and billing software designed for physicians' private practice offices. PhysicianOffice has great potential for both current and anticipated future industry needs, and it has the capability to change and upgrade with changing physician needs. There is no question that healthcare in the future will not be structured as it is now; physicians in current practice can benefit from the assistance that PhysicianOffice offers. Bibliography lists 2 sources.
Filename: KSmktgPlPhOf2.rtf

Marketing Plan For Small Start-Up Business
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A 7 page paper that focuses on marketing a new business - a microbrewery. Topics include: an introduction, the product life cycle marketing concept, marketing mix using the 4 Ps, and demographics of the target market. Bibliography lists 4 sources.
Filename: PGmicro.doc

Marketing Plan for Stylized Gourd Birdhouses
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An 11 page paper presenting a marketing plan for birdhouses that will be made from long neck “dipper” style gourds that have been altered in development. Designs or individuals’ names will be etched into the flesh of the small, developing gourd, growing as the gourd develops to full size. The result will be a decorative yet fully natural birdhouse that can be used either as a birdhouse or as an interior decorative piece. No sources listed.
Filename: KSmktgBirdhs.rtf

Marketing Plan for the Center for Business Excellence
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A 10 page marketing plan for The Center for Business Excellence (CBE), a nonprofit organization located and incorporated in New Jersey, which exists for the purpose of promoting sustainability in business, sustainable development and the triple bottom line business model. Its target market is big business. CBE seeks to educate business leaders in the desirability of greater attention to environmental and social matters, while also providing specific business case examples that can deal directly with the objection that sustainability measures are too costly. CBE plans to raise $50,000 and have 1,000 committed volunteers within two years, goals that are quite attainable. CBE will enlist the assistance of two local companies, Dow Chemical and 3M to assist in recruiting corporate program attendees. Bibliography lists 3 sources.
Filename: KSmktgPlCBE.rtf

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