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Papers On Marketing & Consumer Behavior
Page 109 of 192

Marketing Plan for the Coffee Connection, a Cyber Café
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This is a 10 page paper which gives an example of a marketing plan for a cyber cafe. The bibliography has 10 sources.
Filename: JHMark.rtf

Marketing Plan for the Sun Disk
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An 8 page paper presenting a marketing plan for a new leisure product. The Sun Disk is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the chair. Bibliography lists 4 sources.
Filename: KSmktgPlSunDsk.rtf

Marketing Plan for the Sun-o-Matic
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An 8 page paper presenting a marketing plan for a new leisure product. The Sun-o-Matic is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the chair. Bibliography lists 4 sources.
Filename: KSmktgPlSun-o.rtf

Marketing Plan for Timotei©
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A 5 page marketing plan for a line of hair care products. Timotei is a brand of hair care products centered in the Netherlands but gradually expanding into other European markets. The brand has declined slightly over the past year, and marketers are searching for another, more successful method of promoting Timotei products to consumers. Bibliography lists 1 source.
Filename: KSmktgPlTimo.rtf

Marketing Plan, SWOT Analysis And Advertising/PR Strategy For A Major Title Company In The Las Vegas, Nevada Market
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10 pages in length. Entering the Las Vegas, Nevada title company market takes considerable business finesse and communication savvy, inasmuch as the "good old boy" barrier has significant experience thwarting those with lofty goals of developing new business with commercial realtors/developers by way of existing relationships. The Las Vegas market is unique in that its exponential growth over the last several years makes it a prime location for expanding the existing title company market; however, the prominent presence of the "good old boy" barrier makes it difficult to overcome the hurdles often constructed by such an established occupation. However, the ease with which this new title company will be able to coexist with commercial realtors/developers using established residential realtor/developer relationships is because of the need for a fresh approach to an industry that has long been governed by the "good old boy" network. Bibliography lists 4 sources.
Filename: TLCTitleCo.rtf

Marketing Plan: Mobile Women's Wellness Center
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A 15 page marketing plan for a new concept in women's health care. WomensHealth is a startup women's wellness center providing service primarily from a mobile office that will travel to office buildings, factories, malls and anywhere there is a concentration of women needing fast and affordable access to basic health care as well as to a wide variety of health care screening tests. WomensHealth will conduct individual patient education sessions with women, and will hold classes for small groups. PowerPoint® presentation available. Bibliography lists 8 sources.
Filename: KSmktgPlWomWell.rtf

Marketing Plan: Promoting Birth Control in Chicago
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A 10 page paper presenting a marketing plan for a non-profit venture into Chicago’s inner city to promote birth control among teens. All of the three major ethnic groups will be served, but African-American teens will receive extra attention in that they are the group with the highest rate of teen pregnancies. The paper discusses the market segment, finances and contingencies. Provides a breakeven analysis, balance sheet and cash flow analysis for the first several months. Bibliography lists 6 sources.
Filename: KSmktgBConChi.rtf

Marketing Plan: Snowboard Shop - Tutorial
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A 5 page paper. A situation analysis, i.e., analysis the industry, begins this paper. The writer then offers marketing objectives. A discussion of the marketing mix, using the traditional 4 Ps is included. Tutorial comments are included. Bibliography lists 4 sources.
Filename: PGsnbd.rtf

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