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Papers On Marketing & Consumer Behavior
Page 110 of 192

Marketing Plan: Sweetwater Chocolate Bars and Cookies
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A 12 page paper providing a marketing plan for the launch of a high-end chocolate bar and cookies made from the same type of chocolate. The paper assesses the current situation, the marketing mix for the new line and the risk associated with the effort. Includes a short consumer survey. Bibliography lists 5 sources.
Filename: KSmktgChocBars.rtf

Marketing Plan: Urban Rainwater Collection Systems
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A 16 page paper presenting a marketing plan for Acme Rainwater Collection Systems, a start-up company that will provide rainwater collection systems to homeowners in Sydney and Melbourne. There are three companies serving the Sydney market already, but none offer the full complement of services that our company will offer customers. All of the existing companies provide containers, but none provide full service or even full systems. Acme’s purpose is to provide the highest level of service to customers possible, simplifying the process of adding rainwater collection in the urban setting and so provide superlative value to customers. Bibliography lists 30 sources.
Filename: KSmktgAustRain.rtf

MARKETING PLAN: WELLNESS AND FITNESS SPA
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This sample marketing plan involves promotion of a wellness and fitness spa in the Redwood Coast region of northern California. Topics discussed include a SWOT analysis, marketing mix, budgets and measuring outcomes. Bibliography lists 1 source.
Filename: MTwelfit.rtf

Marketing Products, Services and Social Efforts
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A 3 page paper discussing the marketing mix as well as the similarities and differences between product marketing, services marketing and social marketing. Bibliography lists 2 sources.
Filename: KSmktgType.rtf

Marketing Professional Marketing Services
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A 5 page paper that discusses marketing professional services in general and marketing marketing services in particular. A new marketing, advertising company is being established. The paper discusses how the company will be marketed and how the services will be provided. A service flow chart is included. Bibliography lists 4 sources.
Filename: PGmktmkt.msw

Marketing Professional Services
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A 10 page paper discussing the marketing mix as it applies to a dental practice and how marketers might implement those principles. Dentistry is a service that every community needs to possess, and the current focus on commercial whitening products serves to heighten awareness of the benefits of sound dental health. Local dentists can benefit from this current focus. If they also take advantage of new techniques that allow them to use their time more efficiently, they can gain impressive benefits for their practices. Bibliography lists 5 sources.
Filename: KSmktgServProf.rtf

Marketing Project: An Innovative New Hair Straightener
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5 pages in length. The focus of this paper is to determine the marketing of a new product, specifically, who the target audience will be, the customer needs, a description of the company and the product and needs this product will fulfill. The new product we are introducing is a hair straightener which we will call Uncurl Perma Pressed. Because the hair product industry operates much the same as any other large corporation with regard to bottom lines and profit margins, it is essential that it pay attention to these indicators of consumer buying as new products are being marketed. Bibliography lists 4 sources.
Filename: JGAperms.wps

Marketing Questions
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A 3 page paper answering 3 essay questions: 1. What do you think accounted for the dramatic success of GE’s promotion program in gaining distributor selling support? 2. What differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? 3. Is the Internet channel the ideal means for sustaining Dell’s strategy of made-to-order computers and direct sales to customers? Bibliography lists 2 sources.
Filename: KSmktgQuesGE.rtf

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