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Papers On Marketing & Consumer Behavior
Page 114 of 192

Marketing Starbucks
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A 10 page paper answering four questions addressing Starbucks’ marketing. Topics include Functions and User Benefits; Classification and User Profile; Comparison with Competitors; and Improvements for customers. Starbucks’ future seems to be assured, at least as long as it continues to focus attention on quality and personable service. Customers can find the opposite at any number of other outlets, and at much lower prices. Bibliography lists 6 sources.
Filename: KSmktgStarbux.rtf

Marketing Strategies for Concrete Companies
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This nine-page-paper explores marketing strategies primarily targeted toward the concrete industry but applicable to any company or service provider. It opens with a discussion about the older and still useful methods of marketing and explains why they work. Later it touches on the new and innovative methods of marketing including Focus Group discussion and Internet marketing. Bibliography lists 10 sources.
Filename: CWconret.wps

Marketing Strategies for Gatorade and Tylenol
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10 pages. Tylenol and Gatorade are two well-recognized products that are at the top ten percent of their industries. How these products are marketed using influencer models is the main topic of this paper, as well as additional influence the marketing strategies have on the consumer groups towards which these two products are marketed. Bibliography lists 5 sources.
Filename: JGAtylnl.rtf

Marketing Strategies of Priceline.com
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A 12 page paper discussing this company's marketing focus now that it has closed its gas and groceries sites. Priceline does have options available to it, but continuing to withhold all customer choice likely is not a viable one. Customer choice currently consists of either going to the Priceline website or not. If Priceline attempts other merchandise forays, then it likely should focus on products with higher margins than either gas or groceries could provide, or offer consumers more choice or convenience of use. Bibliography lists 11 sources.
Filename: KSpriceline.wps

Marketing Strategies: FAQ
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6 pages. This paper describes the differences between primary and secondary research in relation to marketing research. Also discussed are the sources and techniques for finding primary and secondary research, as well as when and where each technique should be used for optimum effect. The role of pricing in marketing strategy as well as the promotional strategy used by a computer manufacturer targeting business users are additional topics within this paper. Bibliography lists 4 sources.
Filename: JGAmktre.wps

Marketing Strategy / Cosmetic Lasers
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A 7 page paper. This is an analysis of a company's promotion, pricing and distribution strategies. The name used for the company is a pseudonym but it is a real company. It a number laser instruments for surgery, hair removal, etc. The writer is very critical of the company's actions and makes strong recommendations for improvement. Bibliography lists 3 sources.
Filename: PGlasr.wps

MARKETING STRATEGY FOR A PLASMA TV
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This 5-page paper provides a marketing strategy for a plasma television set. Bibliography lists 2 sources.
Filename: MTplasmark.rtf

Marketing Strategy for Movado Watches
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5 pages. This is an excellent treatise on the use of marketing strategy. Marketing a brand of watch, this paper will explain the use of the four p's of marketing. Also describes the meaning of the target market as well as the business environment such as competition and economy. Bibliography lists 3 sources.
Filename: JGAmvado.wps

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