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Papers On Marketing & Consumer Behavior
Page 115 of 192

Marketing Strategy for Verizon Wireless
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A 10 page paper providing a marketing strategy for Verizon Wireless. One of the leading cellular service providers in the United States, Verizon Wireless seeks to build on its current situation and add market share. Competition within the industry is its greatest nemesis; the purpose here to do develop a marketing plan that can yield concrete results in increased sales and therefore revenues. The paper suggests several new products and services. Includes a strategic groups diagram. Bibliography lists 8 sources.
Filename: KSmktgStratVeriz.rtf

Marketing Strategy: From Traditional to Customer-Targeted
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An 8 page paper discussing the benefits of strategic shift from traditional to customer-targeted marketing. The organization seeking to provide products or services are more successful when operating within a relationship with the customer. Creating and maintaining such a relationship requires that the organization increasingly turn from traditional marketing methods to those that support customer-targeted concepts. Bibliography lists 11 sources.
Filename: KSmktTraCusTarStrat.rtf

Marketing Study Questions
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A 15 page paper discussing several advertising and market research topics, including marketing to children, conducting quantitative research and conducting an effective qualitative research interview. Questions provide scenarios that the writer evaluates and then offers alternative approaches while offering support for the alternatives suggested. Bibliography lists 11 sources.
Filename: KSmktgQuest.wps

Marketing Sustainability in Food Products
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A 6 page paper discussing the launch of a new product line specializing in natural and organic origins. Del Monte Foods seeks to establish its Organ-A-Farms line of organic and natural food products packaged for and marketed to the mass market. The company can emphasize natural products and corporate social responsibility (CSR) as part of its public communications and relations messages. Bibliography lists 6 sources.
Filename: KSmktgSusFood.rtf

Marketing the Automobile Association
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A 10 page paper discussing marketing issues for the United Kingdom’s Automobile Association (AA). This is a membership-based motoring organization that provides motorist assistance for any breakdown, and will provide customer service representatives that can identify customers’ immediate needs and suggest AA services that can meet those needs. The paper discusses the organization’s services and the marketing mix to suggest actions AA can take to identify customer wishes, thereby enhancing its competitive advantage. Bibliography lists 12 sources.
Filename: KSmktgAutoUK.rtf

Marketing the Brand
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A 5 page paper discussing brand building. Kleenex®, Band-Aid® and Coke® all marketed their brands too well over the years. To many, every tissue is a Kleenex®, and every small plastic or fabric bandage is a Band-Aid®. Judicious use of marketing communication can create the enviable position that Coca-Cola enjoys in its industry. "Over marketing," such as that which has occurred with Kleenex® is not all bad either. Consumers still are more aware of the brand's name, but the company likely has overspent in taking its message to the consumer. Bibliography lists 5 sources.
Filename: KSmktgBrand.rtf

Marketing the Corvette
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A 4 page paper examining the current marketing environment for the Corvette and suggesting future marketing plans. The paper provides a PEST analysis and suggests that of the marketing mix, GM focus solely on the product. Corvette fans will provide their own promotion, and price and place are of little issue for the true Corvette aficionado. Bibliography lists 3 sources.
Filename: KSmktgVette.rtf

Marketing The Figurative Sculpture Art Of Kelly Borsheim
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5 pages in length. The writer discusses Internet marketing as it relates to the artist's endeavors. Bibliography lists 3 sources.
Filename: TLCkelly.doc

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