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Papers On Marketing & Consumer Behavior
Page 116 of 192

Marketing the Harley Hydrogen Cycle
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A 7 page paper creating a product and a marketing plan for the VROD-H, a hydrogen-cell Harley-Davidson motorcycle based on its 1130 cc motor developed for the VROD series. EPA and California emissions requirements for motorcycles become much more stringent in 2008 and again in 2010; the product will be marketed first in California because of that state's existing and still-developing "hydrogen highway." Bibliography lists 4 sources.
Filename: KSmktgHarHyd.rtf

Marketing the iPod
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A 5 page paper discussing the iPod's journey through the product life cycle to reach its current maturity stage. Apple has managed iPod's product life cycle masterfully. It controlled every aspect during the high-growth, high-revenue stages, opening the way to third party product and service providers only after the iPod reached maturity. The efforts of these outside entities will assist Apple in keeping the iPod out of the decline stage of its life cycle for some time to come. Bibliography lists 6 sources.
Filename: KSmktgiPod.rtf

MARKETING THE JUICE BAR
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This 10-page essay focuses on a marketing plan based on the launching and success of a juice bar in Canada. Topics discussed for the business' succes include the target audience, a competition analysis, customer retention and use of the 5Ps -- product, price, promotion, placement and public relations. Bibliography lists 5 sources.
Filename: MTmarjui.rtf

Marketing the Small Business
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A 5 page paper presenting an abbreviated marketing plan for a five-year-old family business providing a variety of consumer products. The paper addresses objectives; customer and competitor targets; product features, core strategy and implementation; and the marketing mix. Bibliography lists 4 sources.
Filename: KSmktgPlSmBiz.rtf

Marketing Through Stories: A Comparison of Buttery Spreads
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This 7 page paper focuses on a book called The Omnivore's Dilemma but then goes on to do an actual investigation on spreads. The spreads are evaluated for the honesty in advertising. Bibliography lists 2 sources.
Filename: SA820mkt.rtf

Marketing Through the Product Lifecycle
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This 4 page paper considers how the marketing will change throughout the lifecycle of a product. The example of a battery operated hairdryer is used and the marketing of aspects such as product, price, promotion and distribution are traced though the stages of introduction, growth, maturity and decline. The bibliography cites 2 sources.
Filename: TELifecmark.rtf

Marketing Through Web Sites
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This 8 page paper is a comparison of three internet sites; www.amazon.co.uk, www.skysports.com, and www.bbc.co.uk. Each site is considered from a marketing perspective in terms of its’ goals, the information it gives and the advantages it may create for the organisation that runs the site. The bibliography cites 6 sources.
Filename: TEwebste.rtf

MARKETING TIPS FOR AN EBUSINESS
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This 3-page paper offers some marketing suggestions for an ebusiness promoting salt lamps. Bibliography lists 1 sources.
Filename: MTebusmark.rtf

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